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2008 Perspectives on the Local Internet - Excerpt 1

By Libby Waldo | March 25, 2008

lo-cal (loh-kuh l)
adjective, -noun

Also known as the Local Internet.

  1. The online equivalent of local newspapers, print yellow pages, community forums, spot-TV, and radio.
  2. For Consumers – Every day, millions of people use the Internet to:
    a) research, discover, and contact local businesses, from dentists to auto repair shops;
    b) determine which stores to buy from and how to get there;
    c) plan their weekend or a night out – among other day-to-day activities.
  3. For Advertisers – Local online advertising is about efficiently reaching consumers when they are actively

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