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By Libby Waldo | April 1, 2008
The Impact of Call Tracking
Call tracking – enables marketers and agencies to track inbound calls in response to both online and traditional advertising.
Call tracking is to the phone what Web analytics is to the Internet: an optimization tool. Call tracking is now priced such that it makes sense to track all direct response and local advertising cross media. The ability to capture both click and call data is the holy grail of local advertising analytics. Still, many advertisers and agencies don’t use this simple tool in their local ad campaigns. It’s time to take proper credit for driving phone-based leads. Accordingly, here are five benefits of call tracking for your consideration.
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Topics: Local Search, PPCall |