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A Marchex Milestone
By David Sumner-Smith | June 9, 2008
Today Marchex launched Marchex Adhere™. Marchex Adhere unites exclusive premium publisher distribution and local and search distribution under one brand – dramatically simplifying how the company works with its customers. Through Marchex Adhere, advertisers can not only build their brand awareness and reach consumers nationally, but they can also reach local consumers when they are making purchase decisions on OpenList and other rapidly emerging local destinations such as American Towns and MyFox.com.
With this launch, Marchex consolidates its IndustryBrains and Enhance Interactive brands under the Marchex Adhere brand and unifies the sales and account management teams into a centralized team that can sell and manage the combined product offering. Marchex also launched a dramatically improved online sign up process for the portion of Marchex Adhere that previously was Enhance Interactive.
In conjunction with today’s launch, Marchex also launched a dramatically updated Web site at Marchex.com that is truly a destination Web site for all of its customers: advertisers, agencies, publishers and resellers (also known as local aggregators). The new Web site reinforces Marchex’s focus and simplifies its messaging, enabling the company to better serve its customers.
The launch of Marchex Adhere and the new Marchex.com is a major step forward in its mission to “provide local businesses with the best products for acquiring customers.”
This launch is the result of months of behind-the-scenes collaborative efforts across many departments. The effort represents a key tenet in the Marchex mission statement: “a shared commitment to each other and to our customers, to deliver consistent product innovation and shareholder value creation.”
Congratulations to everyone who went the extra mile to complete this strategic launch on schedule!
Please visit the new Marchex.com Web site and read the press release.
Topics: Web site, National advertisers, Local SEO, Community, PPClick, Local Search, Advertising |