Author Archive

Call-Based Conundrums: Top Ten Questions VoiceStar Has Been Asked this Year

Thursday, November 15th, 2007

With the writers’ strike in full effect, national media outlets are holding back fresh content in favor of repeats. As a result, people are spending more time on the Web, conducting more local searches. The first casualty of the strike has been comedy–several late-night shows have been nothing but rehashed content for days. […]

Calls 101

Thursday, October 11th, 2007

When you look at using pay-per-phone call services to optimize local ad campaigns, it’s important to understand what your objectives are and what you’re getting. Some agencies and publishers use services such as Voicestar for call-tracking purposes, while many lead generators and search engine marketing firms use the services to sell leads on a pay-per- […]