Author Archive

What’s in a Neighborhood Name?

Wednesday, February 13th, 2008

Recent announcements have trumpeted the increasing availability of improved neighborhood data and its applicability to improved local search and navigation. Simplistically, you tell the machine a latitude/longitude and it tells you what neighborhood you are looking at or walking in. Will this be the holy grail of local search helping users better navigate […]

Local Ad Estimates on the Upswing

Wednesday, December 12th, 2007

In a study released last Friday, Borrell Associates estimates that local online advertising is growing at an increasing clip. The study suggests that local online advertising will increase to nearly $13 billion by the end of next year, which is a substantial jump from previous forecasts. You can read more about the report […]

Building relevant and useful sites for neighborhoods

Monday, October 8th, 2007

How do you cover a landscape as fragmented and targeted as the 42,000+ neighborhoods/ZIP codes that exist in the U.S.? And what needs to be done locally versus done centrally to ensure a solid consumer experience? As a company that owns ZIP Code Web sites covering most of the U.S., we are dealing […]