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  September 2007 - Marchex, Inc.

  Unlocking The Potential of the Local Internet
  
  

  March 2008 - Marchex, Inc.

  2008 Perspectives on Local Online Advertising and Content

• Authors

  • Ari Jacoby
  • Bill Day
  • Cameron Ferroni
  • Chad Schott
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  • Doug Jakobsen
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  • Kirby Winfield
  • Libby Waldo
  • Mark Peterson
  • Matt McGee
  • Matthew Berk
  • Max Sobol
  • Nick Berliner
  • Pete Christothoulou
  • Russell C. Horowitz
  • Ryan Fritzky
  • Scott Finholm
  • Scott Greenberg
  • Teri Foley

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  LocalPoint is an interactive forum from Marchex that is dedicated to discussing the rapidly growing local search landscape.
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  How much has the high price of gas caused you to look up products and services on the Internet prior to purchase and consider ordering products over the Internet?

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  • I research products and services over the Internet a lot more now.
  • My use of the Internet as a shopping/consumer resource is about the same.
  • I don’t use the internet as a shopping/consumer resource at all.

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• Recent Posts

  • Marchex Launches Next-Generation Local Advertising Platform
  • Industry News - July 23, 2008
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• Articles

  • How Sputnik Changed Local Search
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  • The Future Of Rich Media On Local Sites
  • The Good, The Bad, & The Incredible Usefulness Of User-Generated Content
  • Usage Data Maybe Your Site's Most Valuable Asset
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Author Archive

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New Google Local Strategies

Tuesday, May 20th, 2008

If you haven’t read Greg Sterling’s blog about Google’s new local ad targeting strategies, it is definitely worth a look. Google is introducing a ZIP-code prompt for local queries.
 

Weekly Wrap Up - 9 May 2008

Friday, May 9th, 2008

Industry News:
WebVisible Software Platform Named 2008 Internet Product of the Year  by AeA
Targeted Advertising For Web Printouts: The ‘PrinterStitial’
Marchex Rises After Co. Beats Analysts’ 1Q Expectations
Google Gets Closer to a Mobile Future
Microsoft to Show New Search Tech This Month
Facebook Nabs Another Google Exec
Idearc Announces First Quarter 2008 Results
Microsoft Should Sideline Search, Focus on Strengths
Yellowbook Launches […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 2 May 2008

Friday, May 2nd, 2008

 
LocalPoint News:
How Low Can You Go? by Cameron Ferroni
Best User Reviews Ever by Nick Berliner
Industry News:
Online Ad Company Marchex Enters Mobile With Pay-Per-Call Service
Publishers look to social networking for brand engagement 
Mobile Display Ads Have Branding Impact - Increase Awareness, Interest
Yelp For Business: New Tools Allowing Local Businesses To Speak For Themselves & More
Media Co. […]

Weekly Wrap Up - 25 April 2008

Friday, April 25th, 2008

LocalPoint News:
Is Video Going to Break the Internet? by Teri Foley
Marchex Local Content Partnerships by Ryan Fritzky
Industry News:
Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08
3 Factors that Limit Ad Networks
Improve your brand’s reputation with search
U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, According to The Kelsey […]

Weekly Wrap Up - 18 April 2008

Friday, April 18th, 2008

LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Monday, April 7th, 2008

LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]

Weekly Wrap Up - 28 March 2008

Monday, March 31st, 2008

LocalPoint News:
 Can Newspapers Be Saved? by John Keister
Call-Based Advertising: A Key Extension to Local Search by Russell C. Horowitz
2008 Perspectives on the Local Internet - Excerpt 2 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 1 by Libby Waldo
Local Search and Video: A Match Made in NYC by Matt McGee
Industry News:
Business Week Creates […]

Weekly Wrap Up - 21 March 2008

Friday, March 21st, 2008

LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]

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LocalPoint - Perspectives on the Local Internet

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