Author Archive

Can Newspapers Be Saved? Part 2: Potential Solutions

Thursday, April 3rd, 2008

In my last post, I discussed the state of the union for newspapers. As we all know, the newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized over by a number of […]

Can Newspapers Be Saved?

Friday, March 28th, 2008

I was struck recently by two events, one national in nature, the other very local.
First, the national event: When The New York Times announced in February 2008 that they were cutting 100 positions from their newsroom, it was a sad moment. A prominent national paper that informs our opinion and dialogue was announcing a cutback. […]

Local Search in 2008

Wednesday, February 27th, 2008

 
The following excerpt was written by John Keister and was recently included in Avenue A’s 2008 Digital Outlook report.  In this year’s report, Avenue A has dedicated a section to educating marketers on the local search opportunity. This further validates that leading agencies and marketers are beginning to realize the value of incorporating local or geo-targeting into their online advertising campaigns. You […]

National Advertisers in a Local World

Wednesday, September 26th, 2007

“All advertising is local.” We are increasingly hearing this from yellow pages publishers, radio stations, newspapers, major search engines and others. But what does this mean in the online advertising world? And how do national advertisers like State Farm, Office Depot and REI fit into this online local advertising landscape?
Borrell did a study that showed […]