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Kelsey ILM Coverage: We have money to spend; help us spend it!
Thursday, November 29th, 2007This was the resounding message from a session titled, ‘National Advertisers Going Local’. The session raised many interesting questions and challenges for online Local media.
So why are national advertisers at a Local conference?
1. They have big budgets - national advertisers currently account for 15% of local ad spend (not including Franchise or Co-Op money)
2. They […]

