Author Archive

Kelsey ILM Coverage: Facebook Pitches Local Story

Thursday, November 29th, 2007

Facebook VP of Product Marketing and Operations Chamath Palihapitiya shared a powerful message for local advertisers today at ILM: We’re as big as the US newspaper audience, we’re doubling every six months, and you can setup a homepage in five minutes and reach our users for free.
In addition, the message to the big three search […]

Beyond Local Listings: Can you bring real local communities online?

Tuesday, November 13th, 2007

It’s been said that individuals today are increasingly disconnected from their communities. They are “bowling alone”; i.e., although the number of people who bowl has increased in the last 20 years, the number of people that bowl in leagues has decreased. Since people bowl alone they do not participate in social interaction and civic […]

Local blogging?

Tuesday, October 16th, 2007

Apropos of nothing…Why isn’t there a single online de facto destination for folks to blog about their neighborhoods?
This is a troubling question for those of us who wish to simply share information about our ZIP Code or neighborhood with those who would find it useful. Certainly, for online media powers, it’s the $8.6B question. How […]