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« Previous EntriesIndustry News: July 1, 2008
Tuesday, July 1st, 2008Local Internet Advertising On the Rise
Harrisburg, Pa.—Businesses are increasingly turning to local Internet advertising, according to a report released Friday by advertising research company Borrell Associates.
Local advertisers will spend $13.1 billion this year, an increase of 50% from 2007, according to the report.
The report also predicts that local online ad spending will grow another 40% […]
Industry News - June 26, 2008
Thursday, June 26th, 2008Most Advertising Is Ultimately Local
“My webcast yesterday tried to make the argument that the overwhelming majority of consumer purchase behavior is offline and so marketers need to factor that into their online campaigns — and lead buyers to places where they can spend their money in the real world.
Somebody yesterday […]
ad:tech SFO 2008
Thursday, April 17th, 2008I just got back from ad:tech 2008. As always the floor was packed with a variety of advertisers and advertising solutions. During the show I attended an interesting session about the future of search. The panel included sales people from MSN and Google as well as representatives from Kodak. There […]
2008 Perspectives on the Local Internet - Excerpt 4
Wednesday, April 2nd, 2008Optimization (SEO) Tips That Will Help You Cash In On Local Search
For quite a while, local SEO advice consisted mainly of a recommendation to make sure your physical address was listed on your Web site. That’s a good idea, but it’s not enough today. Search engines are always improving how they digest and rank local […]
2008 Perspectives on the Local Internet - Excerpt 3
Tuesday, April 1st, 2008The Impact of Call Tracking
Call tracking – enables marketers and agencies to track inbound calls in response to both online and traditional advertising.
Call tracking is to the phone what Web analytics is to the Internet: an optimization tool. Call tracking is now priced such that it makes sense to track all direct response and local […]
2008 Perspectives on the Local Internet - Excerpt 2
Wednesday, March 26th, 2008Five Local Advertising Tips for Every Marketer
Local advertising is nothing new to most marketers. In fact, about $100 billion will be spent on local advertising this year.* However, marketers are only beginning to tap in to the massive audience of buyers searching the Internet to determine not only what products and services to buy, […]
2008 Perspectives on the Local Internet - Excerpt 1
Tuesday, March 25th, 2008lo-cal (loh-kuh l)
adjective, -noun
Also known as the Local Internet.
The online equivalent of local newspapers, print yellow pages, community forums, spot-TV, and radio.
For Consumers – Every day, millions of people use the Internet to:
a) research, discover, and contact local businesses, from dentists to auto repair shops;
b) determine which stores to buy from and how to get […]
Session Review: Local Search: Are Partnerships the Key to Success?
Wednesday, March 19th, 2008Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search. The speakers for this track included:
Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]
SES NYC 2008
Tuesday, March 18th, 2008As I sit here in the booth at SES NYC, day 2, I am incredibly impressed with how many people “get” what we are trying to accomplish. It seems that the masses are finally ready to look beyond their current advertising outlets, and they want more. More leads, more calls, more information…. We even had […]
Local Web sites for Non-Technical Towns?
Tuesday, February 12th, 2008I frequently go to a cabin that is far removed from the tech-hub of Seattle. It’s in a remote area of Washington where the best access to the Internet is either via Satellite or 45 minutes west in the nearest city. Recently, I realized that one of the MyZip sites was the zip code […]
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