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Local Web sites for Non-Technical Towns?

Tuesday, February 12th, 2008

I frequently go to a cabin that is far removed from the tech-hub of Seattle. It’s in a remote area of Washington where the best access to the Internet is either via Satellite or 45 minutes west in the nearest city. Recently, I realized that one of the MyZip sites was the zip code […]

Marchex and Idearc Media Announce Local Advertising Agreement

Tuesday, January 29th, 2008

Marchex, Inc. (NASDAQ: MCHX, MCHXP), a local online advertising company and leading publisher of local content, and Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced a local advertising distribution agreement under which Idearc Media will place its Superpages.com® performance-based advertisers on Marchex’s network of Web […]

Buying Local - Going National?

Friday, January 25th, 2008

I know the headline might seem contradictory but in essence, the idea of buying locally (like we saw with Cam’s 2008 Resolutions) is turning into quite the trend, on a national level. According to a study, put out by the Independent Business Forum, cities with active “Buy Local” campaigns reported larger sales growth during […]

Weekly Wrapup - 01/18/2008

Friday, January 18th, 2008

For the week ending: 01/18/2008
LocalPoint News:
Related! =Relevant = Really?
SEM Greenhorns - Google’s Online Marketing Challenge
Industry News:
Think local, buy local, grow local
Lots of Google Maps Links?
More Web 2.0 Ideas for Local Search Sites
Search Marketing “Resolutions” for 2008 Part 2

Weekly Wrapup - 01/11/2008

Friday, January 11th, 2008

For the week ending: 01/11/2008
LocalPoint News:

My Local Resolutions for 2008
Anatomy of a Fuzzy Space
Maximizing Pay-Per-Phone-Call for the Local Businesses that You Serve
Industry News
Zillow Upgrades Service
Competing for Attention in the Social Networking World

Weekly Wrapup - 12/28/2007

Friday, December 28th, 2007

For the week ending: 12/28/2007
LocalPoint News
People are Smarter Than Computers (Part 3)
The Valuable Minutia of Local Blogging
Happy Holidays from the LocalPoint Team
Industry News
Local.com partners with Citysearch
8 White-Hot Trends Lift Local Search in ‘08
Local online advertising is up. Newspapers’ share is down.

Kelsey ILM Coverage: Localized E-Commerce

Saturday, December 1st, 2007

I have to say, I’m starting to feel like a broken record. In the e-commerce discussion a point that I keep hearing came up, yet again. Getting online marketing resources to local advertisers is a mind-boggling task. This panel discussion was about what, if any, is the need for local advertisers to […]

Kelsey ILM Coverage: Injecting Social into Local Media

Saturday, December 1st, 2007

Video is everywhere. Who hasn’t looked at a YouTube video in the past 48hours? But, making online videos and imaging available to local advertisers is no easy task. Just as it is difficult to get local advertisers to spend money on search marketing getting them to create videos or have videos created about […]

Kelsey ILM Coverage: Tidbits from the Analyst Overview

Wednesday, November 28th, 2007

During this session Kelsey analysts Neal Polacheck, Matt Booth, and Peter Krasilovsky spoke about their recent 3 week excursion around the world with a “simple” mission of answering a couple key questions regarding online local advertising. Some of these lingering questions included:

What is Google doing with local?Is Yahoo! back on track?
Portals, friend or foe?
Can […]

Friday, November 16th, 2007

For the week ending: 11/15/07
LocalPoint News:
Google Releases Early Version of Android
My Name is Roget’s
Beyond Local Listings: Can you bring real local communities online?
Call-Based Conundrums: Top Ten Questions VoiceStar Has Been Asked this Year
Industry News:
What Local Can Learn from Universal Search
Local Search: Competing All Over the Map
Zillow Teams With Yahoo’s Newspaper Consortium […]

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