Author Archive

Local Search and Video: A Match Made in NYC

Monday, March 24th, 2008

Local search watchers have been beating the drum about video and local for quite some time now, certainly at least a year (if not longer). I’ve been skeptical, for all the regular reasons: Video is too expensive to produce; video is too time-consuming; video is too complicated. I used to work in TV and have […]

Choosing Keywords for Local SEO

Friday, October 5th, 2007

I had the pleasure of speaking on Wednesday to a group of about 50 local business people (mostly small business) about SEO. They were a mostly beginner audience, and very eager to learn. I spoke on one of the foundational elements of any SEO project: keyword research and keyword usage.
In their excellent post earlier on […]

Local SEO with Multiple Locales

Thursday, September 13th, 2007

As Marchex’s SEO Manager, I’m always interested in local search industry trends, but I tend to spend more time on the hands-on, strategical and tactical side of local search. When working with external clients (through our TrafficLeader subsidiary), my focus is on how to help businesses acquire traffic from local search.
Here’s a common problem we […]