Author Archive

SMX Advanced Seattle Recap

Sunday, June 8th, 2008

SMX Advanced Seattle Recap
Search Marketing Expo just completed the anniversary show of their first conference, one year ago, on Seattle’s lovely waterfront convention center at Pier 66. Despite the unfavorable weather, the general reception of the event was very positive. Whether or not the topics discussed were actually advanced, or if the SEO sessions were […]

Best User Reviews Ever

Tuesday, April 29th, 2008

Last week, Marchex announced partnerships with six local content partners to add over five million user reviews and ratings to our over 150,000 local Web sites, including our primary hub, Openlist.com. This is huge as it further establishes Openlist.com as the premiere source for locally focused business listings, reviews and ratings. With our shiny new […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part Two

Monday, April 14th, 2008

Last week, I identified five tips for fostering connections with visitors to your Web site and promised five more. Without further ado, here are five additional tips for adding local considerations to your Web site: 
6.  Provide a virtual tour of your store or restaurant. Letting people see inside your establishment before they get there breeds familiarity […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]