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« Previous EntriesMarchex Local Content Partnerships
Tuesday, April 22nd, 2008Today Marchex announced several content partnerships, including deals with Yelp, Avvo, HealthGrades.com, Restaurant.com, lilaguide.com, and Urbanspoon.com. These partnerships in aggregate, add more than 5 million reviews and ratings to Marchex’s local network. Here is a snippet from the release:
Under the separate agreements announced today, Marchex will add more than 5 million reviews and ratings to its local network, bringing the total number […]
See What People Are Saying About Marchex’s Local Report
Tuesday, March 18th, 2008Instead of me telling you how informative and action packed this report is (disclaimer: i’m kinda biased), check out what other people are saying around the Web:
Mike Boland/The Kelsey Group- Local on Local: A New Report from Marchex
Greg Sterling - Marchex Offers a New White Paper on Local
Search Engine Watch - Marchex Shows How to Cash in on Local […]
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content
Monday, March 17th, 2008
Grab your reading glasses, kick your feet up on the desk, and enjoy another dose of local search industry facts, trends, and marketing tactics.
Through our discussions with customers and partners, we have discovered that Local has many different meanings. To that end, we attempt to transcend the semantic barrier and provide insight into key trends […]
MapQuest Still Owns 50% of Traffic to Maps
Wednesday, February 20th, 2008Traffic to MapQuest has been declining over the last couple years, but amazingly they have retained a 50% market share. With Google and Yahoo! owning such a significant percentage of overall search traffic, one would think that they would have overtaken MapQuest by now. Additionally, Google, Yahoo!, and Microsoft have poured so much money into their maps experience. Not to mention, switching costs […]
Happy Holidays from the LocalPoint Team
Tuesday, December 25th, 2007The Local Internet delivered plenty of action in 2007 for consumers, advertisers, and the companies attempting to transform the space:
• Local Internet sales forces multiplied – Yellowpages.com, Citysearch, and Yodle
• Mobile became a reality – the birth of the iPhone
• Local video arrived – Superpages.com, Citysearch, and TurnHere
• A plethora of new local destinations […]
The Number Matters: Just Ask the President
Friday, December 7th, 2007We all know that beyond the storefront, the phone is the lifeblood of most local businesses. But as Ari Jacoby from VoiceStar recently told me, advertisers often make the mistake of placing the wrong phone number in their ads. One wrong digit can cause a serious headache for a small business, and even the […]
Weekly Local Wrap Up: 11/30/2007
Friday, November 30th, 2007For the week ending: 11/30/2007
LocalPoint News
There’s Something About Craig
Kelsey ILM Coverage: Let’s Talk SMB Adoption
Kelsey ILM Coverage: Tidbits from the Analyst Overview
Kelsey ILM Coverage: Highlights from the Kelsey/comScore UGC Study
Kelsey ILM Coverage: Convergence of Local Media and Directories
Kelsey ILM Coverage: Facebook Pitches Local Story
Kelsey ILM Coverage: Local PPC Targeting
Kelsey ILM Coverage: […]
Kelsey ILM Coverage: Highlights from the Kelsey/comScore UGC Study
Thursday, November 29th, 2007Today’s session covering the Kelsey/comScore study on user generated content (UGC) was further evidence of the Internet influencing offline purchases.
The study asked participants how online user reviews found on most local sites (Citysearch, Open List, and Yelp) influenced their offline purchase behavior. Here are the results:
24% of users referenced using an online review to […]
Google Releases Early Version of Android
Monday, November 12th, 2007Today Google released an early version of Android, its open software platform for mobile phones. With the release Google is offering $10 million in prize money to developers who create top software applications for Android in a competition dubbed the ‘Android Developer Challenge.’
It will be interesting to see what local search applications beyond Google […]
Mobile Ad Growth: Let’s talk about consumers
Thursday, November 8th, 2007Mobile buzz has reached record highs over the last few months.
The mounting buzz comes from varied sources, including bulging forecasts ($5.08B by 2012), Google’s Android announcement, Yahoo! distribution deals, and of course the iPhone. It seems my blog reader is cluttered with mobile.
Along these lines yesterday I came across some interesting comments made by Yahoo! […]