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  September 2007 - Marchex, Inc.

  Unlocking The Potential of the Local Internet
  
  

  March 2008 - Marchex, Inc.

  2008 Perspectives on Local Online Advertising and Content

• Authors

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  • Mark Peterson
  • Matt McGee
  • Matthew Berk
  • Max Sobol
  • Nick Berliner
  • Pete Christothoulou
  • Russell C. Horowitz
  • Ryan Fritzky
  • Scott Finholm
  • Scott Greenberg
  • Teri Foley

• What is LocalPoint?

  LocalPoint is an interactive forum from Marchex that is dedicated to discussing the rapidly growing local search landscape.
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• Polls

  How much has the high price of gas caused you to look up products and services on the Internet prior to purchase and consider ordering products over the Internet?

  • I almost always research products and services, store location/hours, product availability, driving directions, etc before I go out to buy a product, eat out, or use a service.
  • I research products and services over the Internet a lot more now.
  • My use of the Internet as a shopping/consumer resource is about the same.
  • I don’t use the internet as a shopping/consumer resource at all.

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• Recent Posts

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• Articles

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Author Archive

Next Entries »

Weekly Local Wrap Up - 11/2/07

Friday, November 2nd, 2007

For the week ending: 11/2/07
LocalPoint News:
Ah, the Good Old Days
Search Marketing: The small business diaries
I need information now
Industry News:
The Potentially Radical Potential of UBL
FastCall411 Offers API to Extend Local Search Platform to Third Parties
Google Phone Plan Draws Interest

A big deal for local

Monday, October 15th, 2007

Today we announced a new multi-year agreement with our friends at YELLOWPAGES.COM and AT&T in which we will continue to fulfill search marketing packages sold by their large sales forces across the United States.
Why is this a big deal? Because as local advertisers increasingly demand online advertising products, large local aggregators such as YELLOWPAGES.COM and […]

Weekly Local Wrap Up - 10/05/07

Friday, October 5th, 2007

For the week ending 10/05/07
LocalPoint News:
Thoughts from SMX
Beside the Fold
The shrinking distance between local advertisers and online advertising
Insight from a truly local perspective
Choosing keywords for local SEO
Industry News:
Nokia Buys Navtech for $8.1 Billion
Topix Re-focuses on place bloggers
Search Marketing Drives $10 Billion in Ad Revenue for Q1 & Q2 2007 […]

The Kelsey Group DDC Conference: How do you want your directory listings?

Tuesday, September 18th, 2007

Thoughts from Libby Waldo live at the Kelsey Directory Driven Commerce conference in Reston, VA:
Are you a part of ‘Generation Y’, where even email is too slow, that you have to communicate over SMS or YouTube? Or are you a Baby-Boomer who is online, but might still be inclined to pick up a traditional […]

Welcome to LocalPoint.com

Monday, September 10th, 2007

Local is the fastest growing segment of search and has often been called the last frontier in online advertising. But getting local right for both consumers and advertisers is not easy.
“That last inch into the plumber’s wallet is a long inch”
-Joseph Walsh, CEO of YellowBook
“From Ask.com to Citysearch, Yahoo local to Yelp, no […]

Next Entries »

LocalPoint - Perspectives on the Local Internet

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