Author Archive

Call-Based Advertising: A Key Extension to Local Search

Thursday, March 27th, 2008

Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]

Local: The next disruptive online market

Wednesday, October 17th, 2007

For those of us who have been part of the commercial Internet since its beginning in the 1990s, we have seen four major consumer- and/or merchant-focused movements that have created or transferred hundreds of billions of dollars of value.
First, there was communications. Businesses that primarily focused on the consumer, navigating online, email and messaging […]

My Local Life

Wednesday, September 12th, 2007

Every day, I wake up and make decisions about where I am going to eat, which repair people I need for the thing in my house that broke or stopped working, fun places to take my kids, or other activities or services.
These are the basic everyday decisions that people make in one form or […]