Author Archive

Where are the restaurants at?

Thursday, February 21st, 2008

Let me preface this by saying that I travel a lot, for work. As I make my way through this amazingly eclectic country I’ve come across a monotonous obstacle: where is a good local place to eat? I have what you might call a routine. If I’m up for getting back in the rental car […]

SEM Greenhorns - Google’s Online Marketing Challenge

Thursday, January 17th, 2008

In my little world of educating both sales people and SMBs on the value and growth of SEM, we come across a very real and redundant conclusion: “I don’t have the time, knowledge, man power or budget to manage a Search Marketing campaign on my own.” Those who attempt to successfully do so usually […]

Kelsey ILM Coverage: Convergence of Local Media and Directories

Thursday, November 29th, 2007

Giving users and consumers the opportunity to search the way they want while delivering the experience they want with the most relevant results is a continuing focus for IYPs. Combining local print media, portals, local listings & social networks, among others, has proven difficult when trying to gauge which of the many sources is more […]

Search Marketing: The small business diaries

Tuesday, October 30th, 2007

I’ve had the opportunity to speak directly with many small business owners across the country over the past year who were eager and savvy enough to try their hand at managing their own search engine marketing. At first, I was surprised by how many small businesses attempt to tackle their own advertising campaigns.
But here’s the […]

Insight from a truly local perspective

Thursday, October 4th, 2007

Algorithm, optimization, geo-targeting, natural results, sponsored search, max bid price are all terms we can easily define in our industry.
But how do you communicate these concepts to the local business owner in Anytown, USA without over-complicating the idea of growing their business by harnessing the power of search engines to reach customers looking for their […]