Author Archive

Is Video Going to Break the Internet?

Thursday, April 24th, 2008

ZDNet Australia reported Monday that Jim Cicconi, Vice President of Legislative Affairs for AT&T, who was speaking at the Westminster eForum on Web 2.0 in London recently, stated “in three years’ time, 20 typical households will generate more traffic than the entire Internet today.”
Wow. Really? I have to wonder how that is possible, even if, […]

Reading too much into it?

Wednesday, March 5th, 2008

While speaking last week with a group of sales representatives who call on local advertisers, I was asked about the recent news that fewer people are clicking on paid search engine ads. The February 25th report in question was from ComScore and it was picked up by various news sources. The report related specifically to […]

Guilt in the SEM Age

Thursday, January 31st, 2008

I admit to feelings of guilt. Sometimes I don’t do what I should. Not about recycling though. I recycle. I can’t see a reason not to recycle. I am helping keep trash out of our landfills and saving trees, and the City of Seattle comes to my house every other week to take my recycling […]

Kelsey ILM Coverage: Local PPC Targeting

Thursday, November 29th, 2007

Today’s Kelsey Group panel presenting best practices for PPC targeting confirmed what those of us in the industry working with advertisers have probably already discovered.
Today it takes more to spend less when it comes to doing PPC targeting accurately.
For example, the average search query on engines today is 4.5 words compared to just two words […]

Kelsey ILM Coverage: Let’s Talk SMB Adoption

Wednesday, November 28th, 2007

The Kelsey ILM show started out strong with its first session on why and how local businesses should be taking advantage of online SEM. The panel of speakers from Google, ReachLocal, Localeze, and Zvents and Topix brought a broad overview to the topic.
Zorik Gordon, the President and CEO of ReachLocal answered the “why” question succinctly: […]