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Wothwhile Reading from Greg Sterling

Thursday, June 19th, 2008

 
Greg Sterling has written a thought-provoking post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations.
Some excerpts to prompt you to click on the link:
Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market.
The Internet is fundamentally a research tool that […]

Quick Questions – Ryan Fritzky – Product Marketing Manager

Monday, June 16th, 2008

 
Ryan was one of the drivers of the recent Marchex Adhere launch. Knowing how busy he is, I’ve asked him a few quick questions for today’s blog.
Why was the decision made to  launch the combined product Marchex Adhere at this time?
 
The strategy behind launching Marchex Adhere was to make it easier for customers to take […]

Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

A Marchex Milestone

Monday, June 9th, 2008

Today Marchex launched Marchex Adhere™. Marchex Adhere unites exclusive premium publisher distribution and local and search distribution under one brand – dramatically simplifying how the company works with its customers. Through Marchex Adhere, advertisers can not only build their brand awareness and reach consumers nationally, but they can also reach local consumers when they are making […]

Weekly Wrap Up - Industry News, 30 May 2008

Friday, May 30th, 2008

 Winning the Local Search Battle
Yahoo!’s Frazier Miller to Keynote SMX Local & Mobile
Buses To Use Mobile Technology To Become Road Sensors
Vertical Networks: So Close But Yet So Far
Obama Spent Most of $3.5 Million This Year on Google

Google Opens Google App Engine
Razor Selects Where 2 Get It’s Buy Online/Buy Offline Product Locator
Impact of Local […]

Weekly Wrap Up with Industry News

Friday, May 23rd, 2008

LocalPoint News:
Thoughts on Microsoft’s Live Search Cashback
New Google Local Strategies
Slow Down, Important Information Ahead
Industry News:
Without Yahoo, Microsoft  Has Little for Advertisers
Geo-tracking: opportunity knocks
Retail E-Commerce Sales Growth Slows, Up Just 1%
The “Google Factory Tour”: Display Ads Coming In Image Search, Google Health Live
Display Stumbles As Search Remains Strong
NearbyNow About To Make Local (Product) Search Widely Available
Google […]

Thoughts on Microsoft’s Live Search Cashback

Thursday, May 22nd, 2008

Seattle Times technology reporter Benjamin J. Romano has written a good general article about how Microsoft’s new ad model aims to break Google’s grip. He’s written a brief summary of the playing field and included some thoughtful analysis.
I shopped the article around to some of the knowledge leaders here at Marchex. Here are some of […]

New Google Local Strategies

Tuesday, May 20th, 2008

If you haven’t read Greg Sterling’s blog about Google’s new local ad targeting strategies, it is definitely worth a look. Google is introducing a ZIP-code prompt for local queries.
 

Weekly Wrap Up - 9 May 2008

Friday, May 9th, 2008

Industry News:
WebVisible Software Platform Named 2008 Internet Product of the Year  by AeA
Targeted Advertising For Web Printouts: The ‘PrinterStitial’
Marchex Rises After Co. Beats Analysts’ 1Q Expectations
Google Gets Closer to a Mobile Future
Microsoft to Show New Search Tech This Month
Facebook Nabs Another Google Exec
Idearc Announces First Quarter 2008 Results
Microsoft Should Sideline Search, Focus on Strengths
Yellowbook Launches […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

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