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« Previous Entries Next Entries »Can Newspapers Be Saved?
Friday, March 28th, 2008I was struck recently by two events, one national in nature, the other very local.
First, the national event: When The New York Times announced in February 2008 that they were cutting 100 positions from their newsroom, it was a sad moment. A prominent national paper that informs our opinion and dialogue was announcing a cutback. […]
Call-Based Advertising: A Key Extension to Local Search
Thursday, March 27th, 2008Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]
Weekly Wrap Up - 21 March 2008
Friday, March 21st, 2008LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]
SES - 2008 Retrospect
Friday, March 21st, 2008SES is winding down today, and as I read through blogs from search engine land, search engine gurus, Kelsey Group, etc I am pleased to see that the buzz of local is catching on.
We had a huge turnout at our booth this year, good enough to consider one of those big booths with water fountains, […]
SES NYC 2008
Tuesday, March 18th, 2008As I sit here in the booth at SES NYC, day 2, I am incredibly impressed with how many people “get” what we are trying to accomplish. It seems that the masses are finally ready to look beyond their current advertising outlets, and they want more. More leads, more calls, more information…. We even had […]
Geo-Targeting Primer - Part I - Users
Monday, March 17th, 2008Over the next few weeks I’m going to focus a little more on helping folks understand some of the key concepts around Local. I’ll apologize up front to those of you who are already deeply steeped in the technical opportunities and challenges. For those of you that aren’t, hopefully this will be helpful, as always, […]
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content
Monday, March 17th, 2008
Grab your reading glasses, kick your feet up on the desk, and enjoy another dose of local search industry facts, trends, and marketing tactics.
Through our discussions with customers and partners, we have discovered that Local has many different meanings. To that end, we attempt to transcend the semantic barrier and provide insight into key trends […]
I Go Buy with a Little Help from My Friends
Wednesday, March 12th, 2008My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?
We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against […]
Reading A Little Less Into It
Tuesday, March 11th, 2008This is a follow-on to Teri Foley’s excellent article from last week regarding the recent brouhaha around Comscore and Google. As more information has been released, and more analysis has been done, there have been a couple more highly credible theories posted. In particular, Comscore itself has argued that the dropoff in clicks might actually […]
Reading too much into it?
Wednesday, March 5th, 2008While speaking last week with a group of sales representatives who call on local advertisers, I was asked about the recent news that fewer people are clicking on paid search engine ads. The February 25th report in question was from ComScore and it was picked up by various news sources. The report related specifically to […]
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