Advertising

« Previous Entries Next Entries »

Localization 2.0

Wednesday, March 5th, 2008

I was thinking about the year 2000 recently but not the way that most people think about it.  The much-hyped Y2K bug that was arguably the biggest non-issue in recent tech history wasn’t even on my list.  As I recall, Google was not yet a household name, everyone was talking about e-commerce, portals were the […]

Weekly Wrapup - 29 February 2008

Friday, February 29th, 2008

LocalPoint News:
Dealing with Negative Reviews
Local Search in 2008
Think Local, Act Local
Industry News:
The Basics of Local Online Advertising
Google Falls as Fewer Search Users Click on Text Ads
Yahoo! Reveals (Some) Details About Its Ad Plans
Marchex and CitySearch Announce a Strategic Content and Advertising Partnership
Marketers Converge at Search Engine Strategies New York

Dealing with Negative Reviews

Thursday, February 28th, 2008

Following up on last month’s column, The Omniscient Jerk, which examined the basics associated with businesses being listed in local listing and results, I now want to take a look at the logical next consideration:
How can businesses respond when they receive less-than-favorable reviews?
Being listed is one thing, but once your business gets noticed, there will […]

Local Search in 2008

Wednesday, February 27th, 2008

 
The following excerpt was written by John Keister and was recently included in Avenue A’s 2008 Digital Outlook report.  In this year’s report, Avenue A has dedicated a section to educating marketers on the local search opportunity. This further validates that leading agencies and marketers are beginning to realize the value of incorporating local or geo-targeting into their online advertising campaigns. You […]

Weekly Wrapup - 22 February 2008

Friday, February 22nd, 2008

LocalPoint News:
Where are the restaurants at?
MapQuest Still Owns 50% of Traffic to Maps
Why Do Birds Suddenly Appear?
Industry News:
Searches Jump 9% in January, Only Yahoo Loses Share
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
GoFish Corporation Launches First Online Advertising Network Focused Exclusively on Youth Entertainment
Starting Conversations with Contact Pages

Weekly Wrapup - 8 February 2008

Friday, February 8th, 2008

For the week ending: 8 February 2008
LocalPoint News:
Always Look on the Right Side
Solving pain = opportunity…
Y.M.C.A
Industry News:
What If Print Yellow Pages Become ‘Opt-in’?
CoPilot Taps Microsoft for Local Search
(Mobile Phone GPS System Builds in Search Results)
Mobile search: What are 600m Chinese mobile users searching for?

Always Look on the Right Side

Friday, February 8th, 2008

Burma Shave was one of the world’s first brushless shaving cream manufacturers. Burma Shave signs were precursors to modern billboard signs on America’s earliest roads, arranged like slide packs down the byway, each sign contained a line to some not‑so‑witty rhyme.
They were an interesting diversion from long drives, provided outstanding brand recognition, and began to […]

Solving pain = opportunity…

Wednesday, February 6th, 2008

A good friend of mine in Littleton, Colorado, Mike Huddleston, runs the best, local tennis shop in town, Tennis Plus. For the last couple years Mike has helped my wife, Leslie, and I put on a tennis-themed fundraiser called Play for a Heart to raise money to fight congenital heart disease (CHD). (My daughter was born […]

Y.M.C.A.

Tuesday, February 5th, 2008

Or maybe it should have been CMAY - Can Microsoft Acquire Yahoo? Obviously the big news this week is around the Microsoft bid to buy Yahoo. It’s hard to really read about anything else right now. So why am I writing about it? Well, I personally think it’s particularly interesting from a local perspective, both […]

Related != Relevant - Really?

Tuesday, January 15th, 2008

I almost called this people are smarter than computers part 4, but figured you guys were getting tired of that theme. Plus it forced me to be more creative. In any case, today I’m thinking about relevance. Search engines are all about relevance. For years search engines have been trying their […]

« Previous Entries Next Entries »