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Thoughts on Microsoft’s Live Search Cashback

Thursday, May 22nd, 2008

Seattle Times technology reporter Benjamin J. Romano has written a good general article about how Microsoft’s new ad model aims to break Google’s grip. He’s written a brief summary of the playing field and included some thoughtful analysis.
I shopped the article around to some of the knowledge leaders here at Marchex. Here are some of […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 2 May 2008

Friday, May 2nd, 2008

 
LocalPoint News:
How Low Can You Go? by Cameron Ferroni
Best User Reviews Ever by Nick Berliner
Industry News:
Online Ad Company Marchex Enters Mobile With Pay-Per-Call Service
Publishers look to social networking for brand engagement 
Mobile Display Ads Have Branding Impact - Increase Awareness, Interest
Yelp For Business: New Tools Allowing Local Businesses To Speak For Themselves & More
Media Co. […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]

Monday, April 7th, 2008

LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]

Weekly Wrapup - 8 February 2008

Friday, February 8th, 2008

For the week ending: 8 February 2008
LocalPoint News:
Always Look on the Right Side
Solving pain = opportunity…
Y.M.C.A
Industry News:
What If Print Yellow Pages Become ‘Opt-in’?
CoPilot Taps Microsoft for Local Search
(Mobile Phone GPS System Builds in Search Results)
Mobile search: What are 600m Chinese mobile users searching for?

The biggest day of the week for local content

Thursday, January 31st, 2008

In my first post introducing our MyZip sites, I showed you a few examples of what our contributor blogs look like and what kinds of original, local content you can find on our pioneer sites from Seattle’s Capitol Hill neighborhood 98112.net to 02360.net in Plymouth, Mass.
Check out the MyZip site in your area to see […]

Happy Holidays from the LocalPoint Team

Tuesday, December 25th, 2007

The Local Internet delivered plenty of action in 2007 for consumers, advertisers, and the companies attempting to transform the space:
• Local Internet sales forces multiplied – Yellowpages.com, Citysearch, and Yodle
• Mobile became a reality – the birth of the iPhone
• Local video arrived – Superpages.com, Citysearch, and TurnHere
• A plethora of new local destinations […]

The Valuable Minutiae of Local Blogging

Tuesday, December 18th, 2007

What does a national network of neigbhorhood blogs look like? Bill Day and Kirby Winfield have written here about the challenges and the value of local content and community. With Marchex’s MyZip.net trial, we are getting our first look at these forces in motion.
Here is a selection of recent posts from the MyZip neighborhood sites:

A […]

Beyond Local Listings: Can you bring real local communities online?

Tuesday, November 13th, 2007

It’s been said that individuals today are increasingly disconnected from their communities. They are “bowling alone”; i.e., although the number of people who bowl has increased in the last 20 years, the number of people that bowl in leagues has decreased. Since people bowl alone they do not participate in social interaction and civic […]

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