Call Tracking

Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Can Newspapers Be Saved? Part 2: Potential Solutions

Thursday, April 3rd, 2008

In my last post, I discussed the state of the union for newspapers. As we all know, the newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized over by a number of […]

Call-Based Advertising: A Key Extension to Local Search

Thursday, March 27th, 2008

Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]

Localization 2.0

Wednesday, March 5th, 2008

I was thinking about the year 2000 recently but not the way that most people think about it.  The much-hyped Y2K bug that was arguably the biggest non-issue in recent tech history wasn’t even on my list.  As I recall, Google was not yet a household name, everyone was talking about e-commerce, portals were the […]

Maximizing Pay-Per-Phone-Call for The Local Businesses That You Serve

Thursday, January 10th, 2008

It’s exciting to see that the concept of pay-per-phone-call and the inherent value of a phone ringing to your local business has finally caught some major attention. Clicks have been ubiquitous for some time now but calls have obviously been around for decades longer: since the first shop owner installed a commercially available telephone. […]

The Death of The Book Has Been Greatly Exaggerated

Friday, December 14th, 2007

I’m sure many of you have read the Bill Gates quote from earlier this year predicting that yellow page usage by people under 50 will drop to near zero over the next five years (you can read the interview here , the actual quote is about 3/4ths of the way down the page). Was […]

The Number Matters: Just Ask the President

Friday, December 7th, 2007

We all know that beyond the storefront, the phone is the lifeblood of most local businesses. But as Ari Jacoby from VoiceStar recently told me, advertisers often make the mistake of placing the wrong phone number in their ads. One wrong digit can cause a serious headache for a small business, and even the […]