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« Previous EntriesYour Ad Here – The Genesis of the Marchex Adhere Logo
Monday, June 16th, 2008The new logo for the Marchex Adhere product was developed in house by Marchex’s designer, Naomi Menahem.
Naomi speaks fluent French and Hebrew and studied art history at the Sorbonne.
In this post, Naomi discusses her work on the Marchex Adhere logo:
When you were sketching out the design for the new logo what words, ideas, images, symbols […]
A Marchex Milestone
Monday, June 9th, 2008Today Marchex launched Marchex Adhere™. Marchex Adhere unites exclusive premium publisher distribution and local and search distribution under one brand – dramatically simplifying how the company works with its customers. Through Marchex Adhere, advertisers can not only build their brand awareness and reach consumers nationally, but they can also reach local consumers when they are making […]
SMX Advanced Seattle Recap
Sunday, June 8th, 2008SMX Advanced Seattle Recap
Search Marketing Expo just completed the anniversary show of their first conference, one year ago, on Seattle’s lovely waterfront convention center at Pier 66. Despite the unfavorable weather, the general reception of the event was very positive. Whether or not the topics discussed were actually advanced, or if the SEO sessions were […]
New Google Local Strategies
Tuesday, May 20th, 2008If you haven’t read Greg Sterling’s blog about Google’s new local ad targeting strategies, it is definitely worth a look. Google is introducing a ZIP-code prompt for local queries.
Best User Reviews Ever
Tuesday, April 29th, 2008Last week, Marchex announced partnerships with six local content partners to add over five million user reviews and ratings to our over 150,000 local Web sites, including our primary hub, Openlist.com. This is huge as it further establishes Openlist.com as the premiere source for locally focused business listings, reviews and ratings. With our shiny new […]
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two
Monday, April 14th, 2008Last week, I identified five tips for fostering connections with visitors to your Web site and promised five more. Without further ado, here are five additional tips for adding local considerations to your Web site:
6. Provide a virtual tour of your store or restaurant. Letting people see inside your establishment before they get there breeds familiarity […]
Locally Focused Web Site Tips for Connecting With Your Customers: Part One
Wednesday, April 9th, 2008Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]
Monday, April 7th, 2008
LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]
Call-Based Advertising: A Key Extension to Local Search
Thursday, March 27th, 2008Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]
SES - 2008 Retrospect
Friday, March 21st, 2008SES is winding down today, and as I read through blogs from search engine land, search engine gurus, Kelsey Group, etc I am pleased to see that the buzz of local is catching on.
We had a huge turnout at our booth this year, good enough to consider one of those big booths with water fountains, […]