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Session Review: Local Search: Are Partnerships the Key to Success?

Wednesday, March 19th, 2008

Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search.  The speakers for this track included:

Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]

I Go Buy with a Little Help from My Friends

Wednesday, March 12th, 2008

My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?
We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against […]

In The Company of Strangers

Monday, March 3rd, 2008

In case you’ve missed it, User Generated Reviews have become one of the defining moments of the Internet in the last year. I know this because they now have an acronym (UGR), and people are starting to talk about how they are becoming commoditized. Now, don’t get me wrong - I completely agree that having […]

Think Local, Act Local

Tuesday, February 26th, 2008

As many of my loyal readers know, I’ve resolved to do more locally this year. First off, I’ll report I’m doing OK - definitely doing a good job on shopping locally and driving less. Marchex’s focus on Local is going well, and I’ve already got a good handle on the charitable causes that […]

Where is Local?

Tuesday, February 12th, 2008

Specifically - is local where I am, or where I want to go?  More importantly - to what extent should the answer to that question influence site design and strategy?  First, let’s define the question.  As I’ve indicated before, where I am at a given time and where I’m from may or may not be […]

My Local Resolutions for 2008

Tuesday, January 8th, 2008

OK, so it has been done before, but just because it’s been done before doesn’t make it a bad idea. With that - I thought I would share with you some of my personal resolutions for 2008.
1. Shop Local - wherever possible support the local small businesses with my purchase $$ - the local […]

The Valuable Minutiae of Local Blogging

Tuesday, December 18th, 2007

What does a national network of neigbhorhood blogs look like? Bill Day and Kirby Winfield have written here about the challenges and the value of local content and community. With Marchex’s MyZip.net trial, we are getting our first look at these forces in motion.
Here is a selection of recent posts from the MyZip neighborhood sites:

A […]

Kelsey ILM Coverage: Injecting Social into Local Media

Saturday, December 1st, 2007

Video is everywhere. Who hasn’t looked at a YouTube video in the past 48hours? But, making online videos and imaging available to local advertisers is no easy task. Just as it is difficult to get local advertisers to spend money on search marketing getting them to create videos or have videos created about […]

Kelsey ILM Coverage: Facebook Pitches Local Story

Thursday, November 29th, 2007

Facebook VP of Product Marketing and Operations Chamath Palihapitiya shared a powerful message for local advertisers today at ILM: We’re as big as the US newspaper audience, we’re doubling every six months, and you can setup a homepage in five minutes and reach our users for free.
In addition, the message to the big three search […]

Kelsey ILM Coverage: Highlights from the Kelsey/comScore UGC Study

Thursday, November 29th, 2007

Today’s session covering the Kelsey/comScore study on user generated content (UGC) was further evidence of the Internet influencing offline purchases.
The study asked participants how online user reviews found on most local sites (Citysearch, Open List, and Yelp) influenced their offline purchase behavior. Here are the results:

24% of users referenced using an online review to […]

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