Loading ...Content
« Previous Entries Next Entries »Weekly Wrap Up - 18 April 2008
Friday, April 18th, 2008LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]
Can Someone Help Me Find Something?
Tuesday, April 15th, 2008Once again I was confounded by the complexities of local search today. And so, I’m wondering if you folks out there might be able to help me? I was doing a search to try to find some local training for our engineering team (we are evaluating a bunch of new options, and I wanted to […]
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two
Monday, April 14th, 2008Last week, I identified five tips for fostering connections with visitors to your Web site and promised five more. Without further ado, here are five additional tips for adding local considerations to your Web site:
6. Provide a virtual tour of your store or restaurant. Letting people see inside your establishment before they get there breeds familiarity […]
Geo-Targeting Primer - Part 3 - Systems
Thursday, April 10th, 2008As the last post in my Geo-Targeting series I wanted to bring together the user and advertiser perspective and highlight how that impacts the design of ad serving platforms. The short version is - you’ve seen what the advertiser wants and what the user wants - now the trick is translating all of that […]
Geo-Targeting Primer - Part 2 - Advertisers
Monday, March 31st, 2008When it comes to Geo-Targeting, advertisers can face any number of choices, depending on the systems they are using. Let’s start from the highest level. At the end of the day, an advertiser cares about one thing - driving qualified leads. When done well, Geo-Targetting can greatly increase the number of qualified leads that an […]
Can Newspapers Be Saved?
Friday, March 28th, 2008I was struck recently by two events, one national in nature, the other very local.
First, the national event: When The New York Times announced in February 2008 that they were cutting 100 positions from their newsroom, it was a sad moment. A prominent national paper that informs our opinion and dialogue was announcing a cutback. […]
Weekly Wrap Up - 21 March 2008
Friday, March 21st, 2008LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]
Geo-Targeting Primer - Part I - Users
Monday, March 17th, 2008Over the next few weeks I’m going to focus a little more on helping folks understand some of the key concepts around Local. I’ll apologize up front to those of you who are already deeply steeped in the technical opportunities and challenges. For those of you that aren’t, hopefully this will be helpful, as always, […]
Localization 2.0
Wednesday, March 5th, 2008I was thinking about the year 2000 recently but not the way that most people think about it. The much-hyped Y2K bug that was arguably the biggest non-issue in recent tech history wasn’t even on my list. As I recall, Google was not yet a household name, everyone was talking about e-commerce, portals were the […]
In The Company of Strangers
Monday, March 3rd, 2008In case you’ve missed it, User Generated Reviews have become one of the defining moments of the Internet in the last year. I know this because they now have an acronym (UGR), and people are starting to talk about how they are becoming commoditized. Now, don’t get me wrong - I completely agree that having […]
« Previous Entries Next Entries »