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Dealing with Negative Reviews

Thursday, February 28th, 2008

Following up on last month’s column, The Omniscient Jerk, which examined the basics associated with businesses being listed in local listing and results, I now want to take a look at the logical next consideration:
How can businesses respond when they receive less-than-favorable reviews?
Being listed is one thing, but once your business gets noticed, there will […]

ACM Conference on Web Search & Data Mining

Thursday, February 14th, 2008

This week I’m attending the first ACM conference on Web Search and Data Mining (WSDM 2008). It’s amazing to note that this is the first such conference of its kind. I’m also astounded at the turnout: circa 250 attendees, including some of the most influential figures in Web search going back to the beginning of […]

Y.M.C.A.

Tuesday, February 5th, 2008

Or maybe it should have been CMAY - Can Microsoft Acquire Yahoo? Obviously the big news this week is around the Microsoft bid to buy Yahoo. It’s hard to really read about anything else right now. So why am I writing about it? Well, I personally think it’s particularly interesting from a local perspective, both […]

Human Search vs. Algorithmic Search - The Debate

Wednesday, January 23rd, 2008

OK, for this weeks post I’m actually mostly going to point you all at some interesting discussions already underway regarding Human Search vs. Algorithmic Search. During a panel discussion yesterday at the Digital Life Design conference in Munich, Jason Calacanis from Mahalo faced off with Jimmy Wales from Wikia, in a a discussion around […]

Anatomy of a Fuzzy Space

Wednesday, January 9th, 2008

Ian White of Urban Mapping today announced that portions of his fantastic data set are open to developers for free. In the local field, Ian is a great thinker when it comes to the intersection of hard data and human perception, and his company has focused on trying to define fuzzy boundaries for perceived local […]

The Valuable Minutiae of Local Blogging

Tuesday, December 18th, 2007

What does a national network of neigbhorhood blogs look like? Bill Day and Kirby Winfield have written here about the challenges and the value of local content and community. With Marchex’s MyZip.net trial, we are getting our first look at these forces in motion.
Here is a selection of recent posts from the MyZip neighborhood sites:

A […]

Kelsey ILM Coverage: Injecting Social into Local Media

Saturday, December 1st, 2007

Video is everywhere. Who hasn’t looked at a YouTube video in the past 48hours? But, making online videos and imaging available to local advertisers is no easy task. Just as it is difficult to get local advertisers to spend money on search marketing getting them to create videos or have videos created about […]

Kelsey ILM Coverage: Facebook Pitches Local Story

Thursday, November 29th, 2007

Facebook VP of Product Marketing and Operations Chamath Palihapitiya shared a powerful message for local advertisers today at ILM: We’re as big as the US newspaper audience, we’re doubling every six months, and you can setup a homepage in five minutes and reach our users for free.
In addition, the message to the big three search […]

Kelsey ILM Coverage: Highlights from the Kelsey/comScore UGC Study

Thursday, November 29th, 2007

Today’s session covering the Kelsey/comScore study on user generated content (UGC) was further evidence of the Internet influencing offline purchases.
The study asked participants how online user reviews found on most local sites (Citysearch, Open List, and Yelp) influenced their offline purchase behavior. Here are the results:

24% of users referenced using an online review to […]

There’s Something About Craig

Monday, November 26th, 2007

As I sat in my office today trying to decide what to write about in this week’s LocalPoint installment, I suddenly remembered that my wife really wanted to go see Iron & Wine at the Moore theatre here in Seattle next Monday night. (Really, I wasn’t procrastinating - really) So where did I turn? Without […]

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