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Does Close Enough Really Count?

Monday, November 19th, 2007

IP targeting of local sites has always been a hotly debated topic, and some of the recent posts around the Web about the SEO challenges around it have just added fuel to the fire. As such, lately I’ve been thinking about what the best approach truly is, and when is close enough, good enough, […]

Beyond Local Listings: Can you bring real local communities online?

Tuesday, November 13th, 2007

It’s been said that individuals today are increasingly disconnected from their communities. They are “bowling alone”; i.e., although the number of people who bowl has increased in the last 20 years, the number of people that bowl in leagues has decreased. Since people bowl alone they do not participate in social interaction and civic […]

Rest in Peace, Judy’s Book

Wednesday, October 24th, 2007

Today finds me well-nigh depressed, as I late last night learned of the demise of Judy’s Book. I’ve always been empathetic to their original mission, and thought I could see big trouble when they recently shifted their business model. According to Andy, who has written eloquently and openly about the ups and downs of the […]

Where can I get a…?

Monday, October 22nd, 2007

I love to shop. It is definitely right up there in the top five ways I like to spend my time. Just yesterday, with an hour to kill I went to the local record shop and bought three albums (yes, vinyl - Hot Rocks, Houses of the Holy, and a DJ-Kicks […]

Local blogging?

Tuesday, October 16th, 2007

Apropos of nothing…Why isn’t there a single online de facto destination for folks to blog about their neighborhoods?
This is a troubling question for those of us who wish to simply share information about our ZIP Code or neighborhood with those who would find it useful. Certainly, for online media powers, it’s the $8.6B question. How […]

Building relevant and useful sites for neighborhoods

Monday, October 8th, 2007

How do you cover a landscape as fragmented and targeted as the 42,000+ neighborhoods/ZIP codes that exist in the U.S.? And what needs to be done locally versus done centrally to ensure a solid consumer experience? As a company that owns ZIP Code Web sites covering most of the U.S., we are dealing […]

OpenList.com is Live!

Thursday, September 27th, 2007

We generally try to stay away from too much self-promotion here on the blog, but today’s a pretty important day for many of us who’ve been ‘living’ local for the past many months: After launching more than 100,000 locally focused Web sites in June, we are really excited to announce the launch of […]

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