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Thoughts on Microsoft’s Live Search Cashback

Thursday, May 22nd, 2008

Seattle Times technology reporter Benjamin J. Romano has written a good general article about how Microsoft’s new ad model aims to break Google’s grip. He’s written a brief summary of the playing field and included some thoughtful analysis.
I shopped the article around to some of the knowledge leaders here at Marchex. Here are some of […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 25 April 2008

Friday, April 25th, 2008

LocalPoint News:
Is Video Going to Break the Internet? by Teri Foley
Marchex Local Content Partnerships by Ryan Fritzky
Industry News:
Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08
3 Factors that Limit Ad Networks
Improve your brand’s reputation with search
U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, According to The Kelsey […]

Is Video Going to Break the Internet?

Thursday, April 24th, 2008

ZDNet Australia reported Monday that Jim Cicconi, Vice President of Legislative Affairs for AT&T, who was speaking at the Westminster eForum on Web 2.0 in London recently, stated “in three years’ time, 20 typical households will generate more traffic than the entire Internet today.”
Wow. Really? I have to wonder how that is possible, even if, […]

Weekly Wrap Up - 28 March 2008

Monday, March 31st, 2008

LocalPoint News:
 Can Newspapers Be Saved? by John Keister
Call-Based Advertising: A Key Extension to Local Search by Russell C. Horowitz
2008 Perspectives on the Local Internet - Excerpt 2 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 1 by Libby Waldo
Local Search and Video: A Match Made in NYC by Matt McGee
Industry News:
Business Week Creates […]

Call-Based Advertising: A Key Extension to Local Search

Thursday, March 27th, 2008

Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]

See What People Are Saying About Marchex’s Local Report

Tuesday, March 18th, 2008

Instead of me telling you how informative and action packed this report is (disclaimer: i’m kinda biased), check out what other people are saying around the Web:
Mike Boland/The Kelsey Group-  Local on Local: A New Report from Marchex
Greg Sterling - Marchex Offers a New White Paper on Local
Search Engine Watch - Marchex Shows How to Cash in on Local […]

Reading too much into it?

Wednesday, March 5th, 2008

While speaking last week with a group of sales representatives who call on local advertisers, I was asked about the recent news that fewer people are clicking on paid search engine ads. The February 25th report in question was from ComScore and it was picked up by various news sources. The report related specifically to […]

Weekly Wrapup - 8 February 2008

Friday, February 8th, 2008

For the week ending: 8 February 2008
LocalPoint News:
Always Look on the Right Side
Solving pain = opportunity…
Y.M.C.A
Industry News:
What If Print Yellow Pages Become ‘Opt-in’?
CoPilot Taps Microsoft for Local Search
(Mobile Phone GPS System Builds in Search Results)
Mobile search: What are 600m Chinese mobile users searching for?

Y.M.C.A.

Tuesday, February 5th, 2008

Or maybe it should have been CMAY - Can Microsoft Acquire Yahoo? Obviously the big news this week is around the Microsoft bid to buy Yahoo. It’s hard to really read about anything else right now. So why am I writing about it? Well, I personally think it’s particularly interesting from a local perspective, both […]

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