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Industry News - July 19 to July 21
Monday, July 21st, 2008Social Responsibility and the Small Business
Marchex Announces Regular Quarterly Dividend for Common Stock
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Social Responsibility and the Small Business
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the […]
Industry News - July 17, 2008
Thursday, July 17th, 2008Connecting the Dots (Again)
What Role will IYPs Play in Next Generation Mobile Search?
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Connecting the Dots (Again)
I’ve have tried to argue for several years that “local” is the most important thing happening online — because it’s all about driving buyers to the point of sale offline. But one of the big, historical challenges in validating that […]
Industry News: July 16, 2008
Wednesday, July 16th, 2008The Offline Connection to Online Marketing
YPMobile Enjoying Early Success
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Looking for a way to boost your online marketing results? Take a look at the offline experiences your customers talk about, the experiences that form the basis of what your potential customers consider when evaluating competing options. The experiences you create in the actual delivery of your […]
Industry News - July 15, 2008
Wednesday, July 16th, 2008The X Factor: Should you go after the long tail?
The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed.
Spend a minute with anyone working in interactive and you’re bound to hear at least a vague reference […]
Industry News: Saturday July 12 to Monday July 14
Wednesday, July 16th, 2008More Key Emerging Media Trends
TechBiz Connection Presents Panel Discussion on Marketing and Promoting Companies with a Small Budget
SMBs: New Challenges for VoIP
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More Key Emerging Media Trends
The digital lifestyle is changing marketing. New technologies are creating new opportunities, releasing digital marketing from the confines of the personal computer. Last time, we looked at […]
Industry News: July 10, 2008
Thursday, July 10th, 2008Online video: how to work it for your brand
Utilize Mobile Ads Right
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Online video: how to work it for your brand
Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company’s benefits into clear focus.
[…]
Industry News - July 9, 2008
Wednesday, July 9th, 2008Search Volume Comes To Google Keyword Tool & Live Search Updates
Yahoo’s Yang Rips Microsoft and Icahn
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Search Volume Comes To Google Keyword Tool & Live Search Updates
I reported at the Search Engine Roundtable that Google has added search volume numbers to the external keyword tool. The volume numbers are approximations, and I […]
Industry News: July 1, 2008
Tuesday, July 1st, 2008Local Internet Advertising On the Rise
Harrisburg, Pa.—Businesses are increasingly turning to local Internet advertising, according to a report released Friday by advertising research company Borrell Associates.
Local advertisers will spend $13.1 billion this year, an increase of 50% from 2007, according to the report.
The report also predicts that local online ad spending will grow another 40% […]
Industry News - June 26, 2008
Thursday, June 26th, 2008Most Advertising Is Ultimately Local
“My webcast yesterday tried to make the argument that the overwhelming majority of consumer purchase behavior is offline and so marketers need to factor that into their online campaigns — and lead buyers to places where they can spend their money in the real world.
Somebody yesterday […]