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« Previous EntriesWothwhile Reading from Greg Sterling
Thursday, June 19th, 2008
Greg Sterling has written a thought-provoking post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations.
Some excerpts to prompt you to click on the link:
Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market.
The Internet is fundamentally a research tool that […]
Industry News - Wednesday, June 18
Wednesday, June 18th, 2008Flickr Founders Leave Yahoo!
Mark Cuban: Hulu revenues will surpass YouTube’s in 2009
Don’t Automatically Dismiss The Content Network!
Yahoo says mobile search service reaches 600 million
Gunning for Google in Search
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Flickr Founders Leave Yahoo!
by Brian Caulfield
Flickr co-founders Caterina Fake and Stewart Butterfield are the latest high-profile employees to leave Yahoo!. The husband-and-wife team is heading for the […]
Your Ad Here – The Genesis of the Marchex Adhere Logo
Monday, June 16th, 2008The new logo for the Marchex Adhere product was developed in house by Marchex’s designer, Naomi Menahem.
Naomi speaks fluent French and Hebrew and studied art history at the Sorbonne.
In this post, Naomi discusses her work on the Marchex Adhere logo:
When you were sketching out the design for the new logo what words, ideas, images, symbols […]
Quick Questions – Ryan Fritzky – Product Marketing Manager
Monday, June 16th, 2008
Ryan was one of the drivers of the recent Marchex Adhere launch. Knowing how busy he is, I’ve asked him a few quick questions for today’s blog.
Why was the decision made to launch the combined product Marchex Adhere at this time?
The strategy behind launching Marchex Adhere was to make it easier for customers to take […]
Press Coverage of the Marchex Adhere Launch
Monday, June 9th, 2008Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]
Weekly Wrap Up - Industry News, 30 May 2008
Friday, May 30th, 2008 Winning the Local Search Battle
Yahoo!’s Frazier Miller to Keynote SMX Local & Mobile
Buses To Use Mobile Technology To Become Road Sensors
Vertical Networks: So Close But Yet So Far
Obama Spent Most of $3.5 Million This Year on Google
Google Opens Google App Engine
Razor Selects Where 2 Get It’s Buy Online/Buy Offline Product Locator
Impact of Local […]
Weekly Wrap Up with Industry News
Friday, May 23rd, 2008LocalPoint News:
Thoughts on Microsoft’s Live Search Cashback
New Google Local Strategies
Slow Down, Important Information Ahead
Industry News:
Without Yahoo, Microsoft Has Little for Advertisers
Geo-tracking: opportunity knocks
Retail E-Commerce Sales Growth Slows, Up Just 1%
The “Google Factory Tour”: Display Ads Coming In Image Search, Google Health Live
Display Stumbles As Search Remains Strong
NearbyNow About To Make Local (Product) Search Widely Available
Google […]
New Google Local Strategies
Tuesday, May 20th, 2008If you haven’t read Greg Sterling’s blog about Google’s new local ad targeting strategies, it is definitely worth a look. Google is introducing a ZIP-code prompt for local queries.
Weekly Wrap Up - 2 May 2008
Friday, May 2nd, 2008
LocalPoint News:
How Low Can You Go? by Cameron Ferroni
Best User Reviews Ever by Nick Berliner
Industry News:
Online Ad Company Marchex Enters Mobile With Pay-Per-Call Service
Publishers look to social networking for brand engagement
Mobile Display Ads Have Branding Impact - Increase Awareness, Interest
Yelp For Business: New Tools Allowing Local Businesses To Speak For Themselves & More
Media Co. […]
Best User Reviews Ever
Tuesday, April 29th, 2008Last week, Marchex announced partnerships with six local content partners to add over five million user reviews and ratings to our over 150,000 local Web sites, including our primary hub, Openlist.com. This is huge as it further establishes Openlist.com as the premiere source for locally focused business listings, reviews and ratings. With our shiny new […]
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