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« Previous Entries Next Entries »Weekly Wrap Up - 21 March 2008
Friday, March 21st, 2008LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]
Session Review: Local Search: Are Partnerships the Key to Success?
Wednesday, March 19th, 2008Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search. The speakers for this track included:
Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]
See What People Are Saying About Marchex’s Local Report
Tuesday, March 18th, 2008Instead of me telling you how informative and action packed this report is (disclaimer: i’m kinda biased), check out what other people are saying around the Web:
Mike Boland/The Kelsey Group- Local on Local: A New Report from Marchex
Greg Sterling - Marchex Offers a New White Paper on Local
Search Engine Watch - Marchex Shows How to Cash in on Local […]
SES NYC 2008
Tuesday, March 18th, 2008As I sit here in the booth at SES NYC, day 2, I am incredibly impressed with how many people “get” what we are trying to accomplish. It seems that the masses are finally ready to look beyond their current advertising outlets, and they want more. More leads, more calls, more information…. We even had […]
Geo-Targeting Primer - Part I - Users
Monday, March 17th, 2008Over the next few weeks I’m going to focus a little more on helping folks understand some of the key concepts around Local. I’ll apologize up front to those of you who are already deeply steeped in the technical opportunities and challenges. For those of you that aren’t, hopefully this will be helpful, as always, […]
I Go Buy with a Little Help from My Friends
Wednesday, March 12th, 2008My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?
We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against […]
Reading A Little Less Into It
Tuesday, March 11th, 2008This is a follow-on to Teri Foley’s excellent article from last week regarding the recent brouhaha around Comscore and Google. As more information has been released, and more analysis has been done, there have been a couple more highly credible theories posted. In particular, Comscore itself has argued that the dropoff in clicks might actually […]
Reading too much into it?
Wednesday, March 5th, 2008While speaking last week with a group of sales representatives who call on local advertisers, I was asked about the recent news that fewer people are clicking on paid search engine ads. The February 25th report in question was from ComScore and it was picked up by various news sources. The report related specifically to […]
Localization 2.0
Wednesday, March 5th, 2008I was thinking about the year 2000 recently but not the way that most people think about it. The much-hyped Y2K bug that was arguably the biggest non-issue in recent tech history wasn’t even on my list. As I recall, Google was not yet a household name, everyone was talking about e-commerce, portals were the […]
Weekly Wrapup - 29 February 2008
Friday, February 29th, 2008LocalPoint News:
Dealing with Negative Reviews
Local Search in 2008
Think Local, Act Local
Industry News:
The Basics of Local Online Advertising
Google Falls as Fewer Search Users Click on Text Ads
Yahoo! Reveals (Some) Details About Its Ad Plans
Marchex and CitySearch Announce a Strategic Content and Advertising Partnership
Marketers Converge at Search Engine Strategies New York