Local Search

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Slow Down, Important Information Ahead

Monday, May 19th, 2008

Ah, yield vs. relevancy - topics that get batted around in search circles all the time. As part of our ongoing primer in the search space, I felt like today was a good time to tackle the definitions of each of these. Let’s start with relevancy.
We’ve talked a little bit in previous columns […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 2 May 2008

Friday, May 2nd, 2008

 
LocalPoint News:
How Low Can You Go? by Cameron Ferroni
Best User Reviews Ever by Nick Berliner
Industry News:
Online Ad Company Marchex Enters Mobile With Pay-Per-Call Service
Publishers look to social networking for brand engagement 
Mobile Display Ads Have Branding Impact - Increase Awareness, Interest
Yelp For Business: New Tools Allowing Local Businesses To Speak For Themselves & More
Media Co. […]

How Low Can You Go?

Wednesday, April 30th, 2008

Somewhat lost amidst the noise of the Microsoft/Yahoo! posturing over the last couple of weeks was a rather dramatic announcement by Yahoo! that they were changing how their minimum bid system worked. What struck me about this wasn’t that they had done it, it was that they hadn’t done it sooner, and at the outrage […]

Weekly Wrap Up - 25 April 2008

Friday, April 25th, 2008

LocalPoint News:
Is Video Going to Break the Internet? by Teri Foley
Marchex Local Content Partnerships by Ryan Fritzky
Industry News:
Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08
3 Factors that Limit Ad Networks
Improve your brand’s reputation with search
U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, According to The Kelsey […]

Marchex Local Content Partnerships

Tuesday, April 22nd, 2008

Today Marchex announced several content partnerships, including deals with Yelp, Avvo, HealthGrades.com, Restaurant.com, lilaguide.com, and Urbanspoon.com. These partnerships in aggregate, add more than 5 million reviews and ratings to Marchex’s local network. Here is a snippet from the release:
Under the separate agreements announced today, Marchex will add more than 5 million reviews and ratings to its local network, bringing the total number […]

Weekly Wrap Up - 18 April 2008

Friday, April 18th, 2008

LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]

Can Someone Help Me Find Something?

Tuesday, April 15th, 2008

Once again I was confounded by the complexities of local search today.  And so, I’m wondering if you folks out there might be able to help me?  I was doing a search to try to find some local training for our engineering team (we are evaluating a bunch of new options, and I wanted to […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Geo-Targeting Primer - Part 3 - Systems

Thursday, April 10th, 2008

As the last post in my Geo-Targeting series I wanted to bring together the user and advertiser perspective and highlight how that impacts the design of ad serving platforms. The short version is - you’ve seen what the advertiser wants and what the user wants - now the trick is translating all of that […]

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