Local Search

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Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]

Monday, April 7th, 2008

LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]

2008 Perspectives on the Local Internet - Excerpt 3

Tuesday, April 1st, 2008

The Impact of Call Tracking
Call tracking – enables marketers and agencies to track inbound calls in response to both online and traditional advertising.
Call tracking is to the phone what Web analytics is to the Internet: an optimization tool. Call tracking is now priced such that it makes sense to track all direct response and local […]

Geo-Targeting Primer - Part 2 - Advertisers

Monday, March 31st, 2008

When it comes to Geo-Targeting, advertisers can face any number of choices, depending on the systems they are using.  Let’s start from the highest level.  At the end of the day, an advertiser cares about one thing - driving qualified leads.  When done well, Geo-Targetting can greatly increase the number of qualified leads that an […]

Weekly Wrap Up - 28 March 2008

Monday, March 31st, 2008

LocalPoint News:
 Can Newspapers Be Saved? by John Keister
Call-Based Advertising: A Key Extension to Local Search by Russell C. Horowitz
2008 Perspectives on the Local Internet - Excerpt 2 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 1 by Libby Waldo
Local Search and Video: A Match Made in NYC by Matt McGee
Industry News:
Business Week Creates […]

Call-Based Advertising: A Key Extension to Local Search

Thursday, March 27th, 2008

Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]

2008 Perspectives on the Local Internet - Excerpt 2

Wednesday, March 26th, 2008

Five Local Advertising Tips for Every Marketer
Local advertising is nothing new to most marketers. In fact, about $100 billion will be spent on local advertising this year.* However, marketers are only beginning to tap in to the massive audience of buyers searching the Internet to determine not only what products and services to buy, […]

Local Search and Video: A Match Made in NYC

Monday, March 24th, 2008

Local search watchers have been beating the drum about video and local for quite some time now, certainly at least a year (if not longer). I’ve been skeptical, for all the regular reasons: Video is too expensive to produce; video is too time-consuming; video is too complicated. I used to work in TV and have […]

Weekly Wrap Up - 21 March 2008

Friday, March 21st, 2008

LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]

Session Review: Local Search: Are Partnerships the Key to Success?

Wednesday, March 19th, 2008

Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search.  The speakers for this track included:

Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]

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