Local Search

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See What People Are Saying About Marchex’s Local Report

Tuesday, March 18th, 2008

Instead of me telling you how informative and action packed this report is (disclaimer: i’m kinda biased), check out what other people are saying around the Web:
Mike Boland/The Kelsey Group-  Local on Local: A New Report from Marchex
Greg Sterling - Marchex Offers a New White Paper on Local
Search Engine Watch - Marchex Shows How to Cash in on Local […]

SES NYC 2008

Tuesday, March 18th, 2008

As I sit here in the booth at SES NYC, day 2, I am incredibly impressed with how many people “get” what we are trying to accomplish.  It seems that the masses are finally ready to look beyond their current advertising outlets, and they want more.  More leads, more calls, more information…. We even had […]

Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content

Monday, March 17th, 2008

 
Grab your reading glasses, kick your feet up on the desk, and enjoy another dose of local search industry facts, trends, and marketing tactics.
Through our discussions with customers and partners, we have discovered that Local has many different meanings. To that end, we attempt to transcend the semantic barrier and provide insight into key trends […]

I Go Buy with a Little Help from My Friends

Wednesday, March 12th, 2008

My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?
We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against […]

Reading A Little Less Into It

Tuesday, March 11th, 2008

This is a follow-on to Teri Foley’s excellent article from last week regarding the recent brouhaha around Comscore and Google. As more information has been released, and more analysis has been done, there have been a couple more highly credible theories posted. In particular, Comscore itself has argued that the dropoff in clicks might actually […]

In The Company of Strangers

Monday, March 3rd, 2008

In case you’ve missed it, User Generated Reviews have become one of the defining moments of the Internet in the last year. I know this because they now have an acronym (UGR), and people are starting to talk about how they are becoming commoditized. Now, don’t get me wrong - I completely agree that having […]

Weekly Wrapup - 29 February 2008

Friday, February 29th, 2008

LocalPoint News:
Dealing with Negative Reviews
Local Search in 2008
Think Local, Act Local
Industry News:
The Basics of Local Online Advertising
Google Falls as Fewer Search Users Click on Text Ads
Yahoo! Reveals (Some) Details About Its Ad Plans
Marchex and CitySearch Announce a Strategic Content and Advertising Partnership
Marketers Converge at Search Engine Strategies New York

Dealing with Negative Reviews

Thursday, February 28th, 2008

Following up on last month’s column, The Omniscient Jerk, which examined the basics associated with businesses being listed in local listing and results, I now want to take a look at the logical next consideration:
How can businesses respond when they receive less-than-favorable reviews?
Being listed is one thing, but once your business gets noticed, there will […]

Local Search in 2008

Wednesday, February 27th, 2008

 
The following excerpt was written by John Keister and was recently included in Avenue A’s 2008 Digital Outlook report.  In this year’s report, Avenue A has dedicated a section to educating marketers on the local search opportunity. This further validates that leading agencies and marketers are beginning to realize the value of incorporating local or geo-targeting into their online advertising campaigns. You […]

Think Local, Act Local

Tuesday, February 26th, 2008

As many of my loyal readers know, I’ve resolved to do more locally this year. First off, I’ll report I’m doing OK - definitely doing a good job on shopping locally and driving less. Marchex’s focus on Local is going well, and I’ve already got a good handle on the charitable causes that […]

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