Local SEO

« Previous Entries

Wothwhile Reading from Greg Sterling

Thursday, June 19th, 2008

 
Greg Sterling has written a thought-provoking post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations.
Some excerpts to prompt you to click on the link:
Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market.
The Internet is fundamentally a research tool that […]

Industry News - Wednesday, June 18

Wednesday, June 18th, 2008

Flickr Founders Leave Yahoo!
Mark Cuban: Hulu revenues will surpass YouTube’s in 2009
Don’t Automatically Dismiss The Content Network!
Yahoo says mobile search service reaches 600 million  
Gunning for Google in Search 
+++++++++++++++++++++++++++++++++++
Flickr Founders Leave Yahoo!
by Brian Caulfield
Flickr co-founders Caterina Fake and Stewart Butterfield are the latest high-profile employees to leave Yahoo!. The husband-and-wife team is heading for the […]

Your Ad Here – The Genesis of the Marchex Adhere Logo

Monday, June 16th, 2008

The new logo for the Marchex Adhere product was developed in house by Marchex’s designer, Naomi Menahem.
Naomi speaks fluent French and Hebrew and studied art history at the Sorbonne.
In this post, Naomi discusses her work on the Marchex Adhere logo:
 
When you were sketching out the design for the new logo what words, ideas, images, symbols […]

Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

A Marchex Milestone

Monday, June 9th, 2008

Today Marchex launched Marchex Adhere™. Marchex Adhere unites exclusive premium publisher distribution and local and search distribution under one brand – dramatically simplifying how the company works with its customers. Through Marchex Adhere, advertisers can not only build their brand awareness and reach consumers nationally, but they can also reach local consumers when they are making […]

SMX Advanced Seattle Recap

Sunday, June 8th, 2008

SMX Advanced Seattle Recap
Search Marketing Expo just completed the anniversary show of their first conference, one year ago, on Seattle’s lovely waterfront convention center at Pier 66. Despite the unfavorable weather, the general reception of the event was very positive. Whether or not the topics discussed were actually advanced, or if the SEO sessions were […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

How Low Can You Go?

Wednesday, April 30th, 2008

Somewhat lost amidst the noise of the Microsoft/Yahoo! posturing over the last couple of weeks was a rather dramatic announcement by Yahoo! that they were changing how their minimum bid system worked. What struck me about this wasn’t that they had done it, it was that they hadn’t done it sooner, and at the outrage […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]

« Previous Entries