Local SEO

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Call-Based Advertising: A Key Extension to Local Search

Thursday, March 27th, 2008

Local advertising has always been about making the phone ring.
As I mentioned in our recently released report, “2008 Perspectives on Local Online Advertising and Content,” we expect the demand for call-based advertising services, such as call tracking and pay-per-phone call, will accompany the growing demand for click-based advertising services.
The majority of the 15 million SMBs […]

2008 Perspectives on the Local Internet - Excerpt 2

Wednesday, March 26th, 2008

Five Local Advertising Tips for Every Marketer
Local advertising is nothing new to most marketers. In fact, about $100 billion will be spent on local advertising this year.* However, marketers are only beginning to tap in to the massive audience of buyers searching the Internet to determine not only what products and services to buy, […]

Weekly Wrap Up - 21 March 2008

Friday, March 21st, 2008

LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]

Session Review: Local Search: Are Partnerships the Key to Success?

Wednesday, March 19th, 2008

Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search.  The speakers for this track included:

Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]

See What People Are Saying About Marchex’s Local Report

Tuesday, March 18th, 2008

Instead of me telling you how informative and action packed this report is (disclaimer: i’m kinda biased), check out what other people are saying around the Web:
Mike Boland/The Kelsey Group-  Local on Local: A New Report from Marchex
Greg Sterling - Marchex Offers a New White Paper on Local
Search Engine Watch - Marchex Shows How to Cash in on Local […]

SES NYC 2008

Tuesday, March 18th, 2008

As I sit here in the booth at SES NYC, day 2, I am incredibly impressed with how many people “get” what we are trying to accomplish.  It seems that the masses are finally ready to look beyond their current advertising outlets, and they want more.  More leads, more calls, more information…. We even had […]

I Go Buy with a Little Help from My Friends

Wednesday, March 12th, 2008

My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?
We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against […]

Weekly Wrapup - 22 February 2008

Friday, February 22nd, 2008

LocalPoint News:
Where are the restaurants at?
MapQuest Still Owns 50% of Traffic to Maps
Why Do Birds Suddenly Appear?
Industry News:
Searches Jump 9% in January, Only Yahoo Loses Share
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
GoFish Corporation Launches First Online Advertising Network Focused Exclusively on Youth Entertainment
Starting Conversations with Contact Pages

Solving pain = opportunity…

Wednesday, February 6th, 2008

A good friend of mine in Littleton, Colorado, Mike Huddleston, runs the best, local tennis shop in town, Tennis Plus. For the last couple years Mike has helped my wife, Leslie, and I put on a tennis-themed fundraiser called Play for a Heart to raise money to fight congenital heart disease (CHD). (My daughter was born […]

Y.M.C.A.

Tuesday, February 5th, 2008

Or maybe it should have been CMAY - Can Microsoft Acquire Yahoo? Obviously the big news this week is around the Microsoft bid to buy Yahoo. It’s hard to really read about anything else right now. So why am I writing about it? Well, I personally think it’s particularly interesting from a local perspective, both […]

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