Local SEO

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Human Search vs. Algorithmic Search - The Debate

Wednesday, January 23rd, 2008

OK, for this weeks post I’m actually mostly going to point you all at some interesting discussions already underway regarding Human Search vs. Algorithmic Search. During a panel discussion yesterday at the Digital Life Design conference in Munich, Jason Calacanis from Mahalo faced off with Jimmy Wales from Wikia, in a a discussion around […]

There’s Something About Craig

Monday, November 26th, 2007

As I sat in my office today trying to decide what to write about in this week’s LocalPoint installment, I suddenly remembered that my wife really wanted to go see Iron & Wine at the Moore theatre here in Seattle next Monday night. (Really, I wasn’t procrastinating - really) So where did I turn? Without […]

Does Close Enough Really Count?

Monday, November 19th, 2007

IP targeting of local sites has always been a hotly debated topic, and some of the recent posts around the Web about the SEO challenges around it have just added fuel to the fire. As such, lately I’ve been thinking about what the best approach truly is, and when is close enough, good enough, […]

Ah, the Good Old Days

Tuesday, October 30th, 2007

Son, I remember the old days, when I would walk barefoot five miles in the snow to school, and “online” meant that you had someone available to answer the phone…
I don’t envy the challenges of the local business right now when it comes to advertising. In the old days, it was pretty easy - […]

My name is URL

Monday, October 15th, 2007

One of the things that delights me about the Internet is when I come across a site that does a great job with URLs. Unfortunately, as the Web gets more and more diverse, and complicated this gets harder and harder to do. And the URLs go from being hard to remember, to impossible […]

Choosing Keywords for Local SEO

Friday, October 5th, 2007

I had the pleasure of speaking on Wednesday to a group of about 50 local business people (mostly small business) about SEO. They were a mostly beginner audience, and very eager to learn. I spoke on one of the foundational elements of any SEO project: keyword research and keyword usage.
In their excellent post earlier on […]

Local SEO with Multiple Locales

Thursday, September 13th, 2007

As Marchex’s SEO Manager, I’m always interested in local search industry trends, but I tend to spend more time on the hands-on, strategical and tactical side of local search. When working with external clients (through our TrafficLeader subsidiary), my focus is on how to help businesses acquire traffic from local search.
Here’s a common problem we […]

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