• Subscribe

  Blog Posts

• Reports

  September 2007 - Marchex, Inc.

  Unlocking The Potential of the Local Internet
  
  

  March 2008 - Marchex, Inc.

  2008 Perspectives on Local Online Advertising and Content

• Authors

  • Ari Jacoby
  • Bill Day
  • Cameron Ferroni
  • Chad Schott
  • Chris Linnett
  • David Sumner-Smith
  • Doug Jakobsen
  • Jen Longtin
  • Jeremy Kuno
  • John Keister
  • Justin Carder
  • Kim Carlson
  • Kirby Winfield
  • Libby Waldo
  • Mark Peterson
  • Matt McGee
  • Matthew Berk
  • Max Sobol
  • Nick Berliner
  • Pete Christothoulou
  • Russell C. Horowitz
  • Ryan Fritzky
  • Scott Finholm
  • Scott Greenberg
  • Teri Foley

• What is LocalPoint?

  LocalPoint is an interactive forum from Marchex that is dedicated to discussing the rapidly growing local search landscape.
  Read More

• Contact Us

  Send us a message at localpoint@marchex.com

• Comment Policy

  We encourage comments and look forward to hearing from you. Please note that Marchex may, in our sole discretion, review and remove comments if they are inappropriate or otherwise violate our Terms of Use.

• Search

• Polls

  How much has the high price of gas caused you to look up products and services on the Internet prior to purchase and consider ordering products over the Internet?

  • I almost always research products and services, store location/hours, product availability, driving directions, etc before I go out to buy a product, eat out, or use a service.
  • I research products and services over the Internet a lot more now.
  • My use of the Internet as a shopping/consumer resource is about the same.
  • I don’t use the internet as a shopping/consumer resource at all.

  View Results

   Loading ...

• Recent Posts

  • Marchex Launches Next-Generation Local Advertising Platform
  • Industry News - July 23, 2008
  • Industry News: July 22, 2008
  • Industry News - July 19 to July 21

• Recent Comments

  • Teri Foley: Great breakdown of these two search algorithm...
  • Brian James: Y2K hype? Go back to radio being put out of...
  • Teri Foley: Point taken, Matt. And yes, I see that you are a...
  • Matt McGee: But local search is so much more than the...
  • emad: I can’t think of anyone specializing in training...

• Categories

  Select Category Advertising  (57) Blogging  (11) Call Tracking  (9) Community  (26) Content  (37) Data  (11) Events  (9) Forecasts  (11) Guest Columns  (1) Industry News  (9) Local Advertisers  (67) Local Search  (85) Local SEO  (27) Maps  (6) Mobile  (6) National advertisers  (20) Neighborhood  (12) Newspapers  (8) Pay-For-Performance  (8) PPCall  (10) PPClick  (18) Reports  (10) Resources  (3) The Kelsey Group  (17) Uncategorized  (35) Verticals  (3) Web site  (14) Weekly Wrap Up  (26) Yellow Pages  (6)

• Articles

  • How Sputnik Changed Local Search
  • Just Imagine: Local Search Without Maps
  • Local Lessons From A Massive Launch
  • Local Search: More Is Not Always Better
  • Taking Care Of Business By Taking Care Of The Customer: Five Tips For Local Search
  • The Future Of Rich Media On Local Sites
  • The Good, The Bad, & The Incredible Usefulness Of User-Generated Content
  • Usage Data Maybe Your Site's Most Valuable Asset
  • When is Election Day?

• Blogroll

  • Battelle's Searchblog
  • Borrell's Blog
  • Local SEO Guide
  • LocalMobileSearch
  • Screenwerk
  • Search Engine Journal
  • Search Engine Land
  • Search Engine Watch
  • Searchviews
  • Small Business Commando
  • Small Business SEM
  • State of Local
  • The Kelsey Group
  • The Local Onliner
  • Understanding Google Maps & Yahoo Local Search
  • Yahoo! Local Blog

Maps

The History of Search

Tuesday, June 3rd, 2008

Fast searches. How does that work anyway? I can search for books in Seattle on OpenList and return 281 businesses in 1.5 seconds. I can search commuter bike on Yahoo! Shopping and get 364 results nationwide in .25 seconds. That is nutso! How do they do that?
I mean just think if Ulysses had had the […]

New Google Local Strategies

Tuesday, May 20th, 2008

If you haven’t read Greg Sterling’s blog about Google’s new local ad targeting strategies, it is definitely worth a look. Google is introducing a ZIP-code prompt for local queries.
 

Geo-Targeting Primer - Part 3 - Systems

Thursday, April 10th, 2008

As the last post in my Geo-Targeting series I wanted to bring together the user and advertiser perspective and highlight how that impacts the design of ad serving platforms. The short version is - you’ve seen what the advertiser wants and what the user wants - now the trick is translating all of that […]

Geo-Targeting Primer - Part 2 - Advertisers

Monday, March 31st, 2008

When it comes to Geo-Targeting, advertisers can face any number of choices, depending on the systems they are using.  Let’s start from the highest level.  At the end of the day, an advertiser cares about one thing - driving qualified leads.  When done well, Geo-Targetting can greatly increase the number of qualified leads that an […]

Weekly Wrap Up - 21 March 2008

Friday, March 21st, 2008

LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]

MapQuest Still Owns 50% of Traffic to Maps

Wednesday, February 20th, 2008

Traffic to MapQuest has been declining over the last couple years, but amazingly they have retained a 50% market share. With Google and Yahoo! owning such a significant percentage of overall search traffic, one would think that they would have overtaken MapQuest by now. Additionally, Google, Yahoo!, and Microsoft have poured so much money into their maps experience. Not to mention,  switching costs […]

LocalPoint - Perspectives on the Local Internet

©2007 Marchex, Inc. All Rights Reserved. Terms of Use - Privacy Statement