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Weekly Wrap Up - 18 April 2008

Friday, April 18th, 2008

LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

SES - 2008 Retrospect

Friday, March 21st, 2008

SES is winding down today, and as I read through blogs from search engine land, search engine gurus, Kelsey Group, etc I am pleased to see that the buzz of local is catching on.
We had a huge turnout at our booth this year, good enough to consider one of those big booths with water fountains, […]

Session Review: Local Search: Are Partnerships the Key to Success?

Wednesday, March 19th, 2008

Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search.  The speakers for this track included:

Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]

Reading too much into it?

Wednesday, March 5th, 2008

While speaking last week with a group of sales representatives who call on local advertisers, I was asked about the recent news that fewer people are clicking on paid search engine ads. The February 25th report in question was from ComScore and it was picked up by various news sources. The report related specifically to […]

Weekly Wrapup - 29 February 2008

Friday, February 29th, 2008

LocalPoint News:
Dealing with Negative Reviews
Local Search in 2008
Think Local, Act Local
Industry News:
The Basics of Local Online Advertising
Google Falls as Fewer Search Users Click on Text Ads
Yahoo! Reveals (Some) Details About Its Ad Plans
Marchex and CitySearch Announce a Strategic Content and Advertising Partnership
Marketers Converge at Search Engine Strategies New York

Dealing with Negative Reviews

Thursday, February 28th, 2008

Following up on last month’s column, The Omniscient Jerk, which examined the basics associated with businesses being listed in local listing and results, I now want to take a look at the logical next consideration:
How can businesses respond when they receive less-than-favorable reviews?
Being listed is one thing, but once your business gets noticed, there will […]

Local Search in 2008

Wednesday, February 27th, 2008

 
The following excerpt was written by John Keister and was recently included in Avenue A’s 2008 Digital Outlook report.  In this year’s report, Avenue A has dedicated a section to educating marketers on the local search opportunity. This further validates that leading agencies and marketers are beginning to realize the value of incorporating local or geo-targeting into their online advertising campaigns. You […]

Coining a New Day: Local Tuesday

Tuesday, December 4th, 2007

Black Friday marked the start of another holiday shopping season—a truly local activity. In recognition of the growing influence that local search sites have on offline shopping, I wrote this article and posted it on another popular Internet blog. I thought it was worth sharing here as well. All the best for […]

Kelsey ILM Coverage: We have money to spend; help us spend it!

Thursday, November 29th, 2007

This was the resounding message from a session titled, ‘National Advertisers Going Local’. The session raised many interesting questions and challenges for online Local media.
So why are national advertisers at a Local conference?
1. They have big budgets - national advertisers currently account for 15% of local ad spend (not including Franchise or Co-Op money)
2. They […]

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