Neighborhood

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Your Ad Here – The Genesis of the Marchex Adhere Logo

Monday, June 16th, 2008

The new logo for the Marchex Adhere product was developed in house by Marchex’s designer, Naomi Menahem.
Naomi speaks fluent French and Hebrew and studied art history at the Sorbonne.
In this post, Naomi discusses her work on the Marchex Adhere logo:
 
When you were sketching out the design for the new logo what words, ideas, images, symbols […]

Best User Reviews Ever

Tuesday, April 29th, 2008

Last week, Marchex announced partnerships with six local content partners to add over five million user reviews and ratings to our over 150,000 local Web sites, including our primary hub, Openlist.com. This is huge as it further establishes Openlist.com as the premiere source for locally focused business listings, reviews and ratings. With our shiny new […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part Two

Monday, April 14th, 2008

Last week, I identified five tips for fostering connections with visitors to your Web site and promised five more. Without further ado, here are five additional tips for adding local considerations to your Web site: 
6.  Provide a virtual tour of your store or restaurant. Letting people see inside your establishment before they get there breeds familiarity […]

Geo-Targeting Primer - Part 3 - Systems

Thursday, April 10th, 2008

As the last post in my Geo-Targeting series I wanted to bring together the user and advertiser perspective and highlight how that impacts the design of ad serving platforms. The short version is - you’ve seen what the advertiser wants and what the user wants - now the trick is translating all of that […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]

Geo-Targeting Primer - Part 2 - Advertisers

Monday, March 31st, 2008

When it comes to Geo-Targeting, advertisers can face any number of choices, depending on the systems they are using.  Let’s start from the highest level.  At the end of the day, an advertiser cares about one thing - driving qualified leads.  When done well, Geo-Targetting can greatly increase the number of qualified leads that an […]

Geo-Targeting Primer - Part I - Users

Monday, March 17th, 2008

Over the next few weeks I’m going to focus a little more on helping folks understand some of the key concepts around Local.  I’ll apologize up front to those of you who are already deeply steeped in the technical opportunities and challenges.  For those of you that aren’t, hopefully this will be helpful, as always, […]

I Go Buy with a Little Help from My Friends

Wednesday, March 12th, 2008

My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go?
We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against […]

In The Company of Strangers

Monday, March 3rd, 2008

In case you’ve missed it, User Generated Reviews have become one of the defining moments of the Internet in the last year. I know this because they now have an acronym (UGR), and people are starting to talk about how they are becoming commoditized. Now, don’t get me wrong - I completely agree that having […]

Dealing with Negative Reviews

Thursday, February 28th, 2008

Following up on last month’s column, The Omniscient Jerk, which examined the basics associated with businesses being listed in local listing and results, I now want to take a look at the logical next consideration:
How can businesses respond when they receive less-than-favorable reviews?
Being listed is one thing, but once your business gets noticed, there will […]

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