Newspapers

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 25 April 2008

Friday, April 25th, 2008

LocalPoint News:
Is Video Going to Break the Internet? by Teri Foley
Marchex Local Content Partnerships by Ryan Fritzky
Industry News:
Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08
3 Factors that Limit Ad Networks
Improve your brand’s reputation with search
U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, According to The Kelsey […]

Weekly Wrap Up - 18 April 2008

Friday, April 18th, 2008

LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]

Monday, April 7th, 2008

LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]

Can Newspapers Be Saved? Part 2: Potential Solutions

Thursday, April 3rd, 2008

In my last post, I discussed the state of the union for newspapers. As we all know, the newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized over by a number of […]

Weekly Wrap Up - 28 March 2008

Monday, March 31st, 2008

LocalPoint News:
 Can Newspapers Be Saved? by John Keister
Call-Based Advertising: A Key Extension to Local Search by Russell C. Horowitz
2008 Perspectives on the Local Internet - Excerpt 2 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 1 by Libby Waldo
Local Search and Video: A Match Made in NYC by Matt McGee
Industry News:
Business Week Creates […]

Can Newspapers Be Saved?

Friday, March 28th, 2008

I was struck recently by two events, one national in nature, the other very local.
First, the national event: When The New York Times announced in February 2008 that they were cutting 100 positions from their newsroom, it was a sad moment. A prominent national paper that informs our opinion and dialogue was announcing a cutback. […]