Pay-For-Performance

Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

Thoughts on Microsoft’s Live Search Cashback

Thursday, May 22nd, 2008

Seattle Times technology reporter Benjamin J. Romano has written a good general article about how Microsoft’s new ad model aims to break Google’s grip. He’s written a brief summary of the playing field and included some thoughtful analysis.
I shopped the article around to some of the knowledge leaders here at Marchex. Here are some of […]

Weekly Wrap Up - 9 May 2008

Friday, May 9th, 2008

Industry News:
WebVisible Software Platform Named 2008 Internet Product of the Year  by AeA
Targeted Advertising For Web Printouts: The ‘PrinterStitial’
Marchex Rises After Co. Beats Analysts’ 1Q Expectations
Google Gets Closer to a Mobile Future
Microsoft to Show New Search Tech This Month
Facebook Nabs Another Google Exec
Idearc Announces First Quarter 2008 Results
Microsoft Should Sideline Search, Focus on Strengths
Yellowbook Launches […]

How Low Can You Go?

Wednesday, April 30th, 2008

Somewhat lost amidst the noise of the Microsoft/Yahoo! posturing over the last couple of weeks was a rather dramatic announcement by Yahoo! that they were changing how their minimum bid system worked. What struck me about this wasn’t that they had done it, it was that they hadn’t done it sooner, and at the outrage […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Solving pain = opportunity…

Wednesday, February 6th, 2008

A good friend of mine in Littleton, Colorado, Mike Huddleston, runs the best, local tennis shop in town, Tennis Plus. For the last couple years Mike has helped my wife, Leslie, and I put on a tennis-themed fundraiser called Play for a Heart to raise money to fight congenital heart disease (CHD). (My daughter was born […]

Call-Based Conundrums: Top Ten Questions VoiceStar Has Been Asked this Year

Thursday, November 15th, 2007

With the writers’ strike in full effect, national media outlets are holding back fresh content in favor of repeats. As a result, people are spending more time on the Web, conducting more local searches. The first casualty of the strike has been comedy–several late-night shows have been nothing but rehashed content for days. […]

The Ultimate Local Ad Model: Fact or Fiction?

Friday, October 26th, 2007

At the SMX Local & Mobile conference earlier this month Greg Sterling moderated a panel of this same title. It was one of the more upbeat and engaging panels of the show. It wasn’t actually a discussion of a single, ultimate ad model. Rather, I suspect, Greg knew that the subject was […]