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Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

Weekly Wrap Up with Industry News

Friday, May 23rd, 2008

LocalPoint News:
Thoughts on Microsoft’s Live Search Cashback
New Google Local Strategies
Slow Down, Important Information Ahead
Industry News:
Without Yahoo, Microsoft  Has Little for Advertisers
Geo-tracking: opportunity knocks
Retail E-Commerce Sales Growth Slows, Up Just 1%
The “Google Factory Tour”: Display Ads Coming In Image Search, Google Health Live
Display Stumbles As Search Remains Strong
NearbyNow About To Make Local (Product) Search Widely Available
Google […]

Weekly Wrap Up - 18 April 2008

Friday, April 18th, 2008

LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Can Newspapers Be Saved? Part 2: Potential Solutions

Thursday, April 3rd, 2008

In my last post, I discussed the state of the union for newspapers. As we all know, the newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized over by a number of […]

2008 Perspectives on the Local Internet - Excerpt 3

Tuesday, April 1st, 2008

The Impact of Call Tracking
Call tracking – enables marketers and agencies to track inbound calls in response to both online and traditional advertising.
Call tracking is to the phone what Web analytics is to the Internet: an optimization tool. Call tracking is now priced such that it makes sense to track all direct response and local […]

The Number Matters: Just Ask the President

Friday, December 7th, 2007

We all know that beyond the storefront, the phone is the lifeblood of most local businesses. But as Ari Jacoby from VoiceStar recently told me, advertisers often make the mistake of placing the wrong phone number in their ads. One wrong digit can cause a serious headache for a small business, and even the […]

Call-Based Conundrums: Top Ten Questions VoiceStar Has Been Asked this Year

Thursday, November 15th, 2007

With the writers’ strike in full effect, national media outlets are holding back fresh content in favor of repeats. As a result, people are spending more time on the Web, conducting more local searches. The first casualty of the strike has been comedy–several late-night shows have been nothing but rehashed content for days. […]

Ah, the Good Old Days

Tuesday, October 30th, 2007

Son, I remember the old days, when I would walk barefoot five miles in the snow to school, and “online” meant that you had someone available to answer the phone…
I don’t envy the challenges of the local business right now when it comes to advertising. In the old days, it was pretty easy - […]

Calls 101

Thursday, October 11th, 2007

When you look at using pay-per-phone call services to optimize local ad campaigns, it’s important to understand what your objectives are and what you’re getting. Some agencies and publishers use services such as Voicestar for call-tracking purposes, while many lead generators and search engine marketing firms use the services to sell leads on a pay-per- […]