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Industry News - Wednesday, June 18

Wednesday, June 18th, 2008

Flickr Founders Leave Yahoo!
Mark Cuban: Hulu revenues will surpass YouTube’s in 2009
Don’t Automatically Dismiss The Content Network!
Yahoo says mobile search service reaches 600 million  
Gunning for Google in Search 
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Flickr Founders Leave Yahoo!
by Brian Caulfield
Flickr co-founders Caterina Fake and Stewart Butterfield are the latest high-profile employees to leave Yahoo!. The husband-and-wife team is heading for the […]

Quick Questions – Ryan Fritzky – Product Marketing Manager

Monday, June 16th, 2008

 
Ryan was one of the drivers of the recent Marchex Adhere launch. Knowing how busy he is, I’ve asked him a few quick questions for today’s blog.
Why was the decision made to  launch the combined product Marchex Adhere at this time?
 
The strategy behind launching Marchex Adhere was to make it easier for customers to take […]

Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

A Marchex Milestone

Monday, June 9th, 2008

Today Marchex launched Marchex Adhere™. Marchex Adhere unites exclusive premium publisher distribution and local and search distribution under one brand – dramatically simplifying how the company works with its customers. Through Marchex Adhere, advertisers can not only build their brand awareness and reach consumers nationally, but they can also reach local consumers when they are making […]

Slow Down, Important Information Ahead

Monday, May 19th, 2008

Ah, yield vs. relevancy - topics that get batted around in search circles all the time. As part of our ongoing primer in the search space, I felt like today was a good time to tackle the definitions of each of these. Let’s start with relevancy.
We’ve talked a little bit in previous columns […]

How Low Can You Go?

Wednesday, April 30th, 2008

Somewhat lost amidst the noise of the Microsoft/Yahoo! posturing over the last couple of weeks was a rather dramatic announcement by Yahoo! that they were changing how their minimum bid system worked. What struck me about this wasn’t that they had done it, it was that they hadn’t done it sooner, and at the outrage […]

Geo-Targeting Primer - Part 3 - Systems

Thursday, April 10th, 2008

As the last post in my Geo-Targeting series I wanted to bring together the user and advertiser perspective and highlight how that impacts the design of ad serving platforms. The short version is - you’ve seen what the advertiser wants and what the user wants - now the trick is translating all of that […]

Geo-Targeting Primer - Part 2 - Advertisers

Monday, March 31st, 2008

When it comes to Geo-Targeting, advertisers can face any number of choices, depending on the systems they are using.  Let’s start from the highest level.  At the end of the day, an advertiser cares about one thing - driving qualified leads.  When done well, Geo-Targetting can greatly increase the number of qualified leads that an […]

Reading A Little Less Into It

Tuesday, March 11th, 2008

This is a follow-on to Teri Foley’s excellent article from last week regarding the recent brouhaha around Comscore and Google. As more information has been released, and more analysis has been done, there have been a couple more highly credible theories posted. In particular, Comscore itself has argued that the dropoff in clicks might actually […]

Related != Relevant - Really?

Tuesday, January 15th, 2008

I almost called this people are smarter than computers part 4, but figured you guys were getting tired of that theme. Plus it forced me to be more creative. In any case, today I’m thinking about relevance. Search engines are all about relevance. For years search engines have been trying their […]

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