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Local Ad Estimates on the Upswing

Wednesday, December 12th, 2007

In a study released last Friday, Borrell Associates estimates that local online advertising is growing at an increasing clip. The study suggests that local online advertising will increase to nearly $13 billion by the end of next year, which is a substantial jump from previous forecasts. You can read more about the report […]

An Evolving View of Google (must be the Holidays spirit…)

Monday, December 10th, 2007

I just returned from spending a day and a half on the Google campus for a Local Markets Symposium hosted by the Google Local team. They amassed an impressive group that extended well beyond the typical crew of local aggregators and resellers. Of course the big guys were there - YPC, Idearc, RHD/Dex […]

Kelsey ILM Coverage: Local PPC Targeting

Thursday, November 29th, 2007

Today’s Kelsey Group panel presenting best practices for PPC targeting confirmed what those of us in the industry working with advertisers have probably already discovered.
Today it takes more to spend less when it comes to doing PPC targeting accurately.
For example, the average search query on engines today is 4.5 words compared to just two words […]

My Name is Roget’s

Monday, November 12th, 2007

On my mind this week - in my never ending quest to make the world an easier place - keywords vs. categories. I won’t go so far as to say I hate keywords, but man, the level of complexities that they introduce is frankly overwhelming. Before I started in this business, I had absolutely no […]

Search Marketing: The small business diaries

Tuesday, October 30th, 2007

I’ve had the opportunity to speak directly with many small business owners across the country over the past year who were eager and savvy enough to try their hand at managing their own search engine marketing. At first, I was surprised by how many small businesses attempt to tackle their own advertising campaigns.
But here’s the […]

Ah, the Good Old Days

Tuesday, October 30th, 2007

Son, I remember the old days, when I would walk barefoot five miles in the snow to school, and “online” meant that you had someone available to answer the phone…
I don’t envy the challenges of the local business right now when it comes to advertising. In the old days, it was pretty easy - […]

A big deal for local

Monday, October 15th, 2007

Today we announced a new multi-year agreement with our friends at YELLOWPAGES.COM and AT&T in which we will continue to fulfill search marketing packages sold by their large sales forces across the United States.
Why is this a big deal? Because as local advertisers increasingly demand online advertising products, large local aggregators such as YELLOWPAGES.COM and […]

The SMB Perspective: Should My Mom Learn Geo-Targeting?

Thursday, September 27th, 2007

Whenever I think about search engine marketing as it relates to small businesses, it hits close to home. My mother is a real estate agent in Gig Harbor, WA, a sleepy little fishing village about an hour southwest of Seattle (you can actually check out her site here). But that little village isn’t […]

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