The Kelsey Group

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Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Weekly Wrap Up - 25 April 2008

Friday, April 25th, 2008

LocalPoint News:
Is Video Going to Break the Internet? by Teri Foley
Marchex Local Content Partnerships by Ryan Fritzky
Industry News:
Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08
3 Factors that Limit Ad Networks
Improve your brand’s reputation with search
U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, According to The Kelsey […]

Weekly Wrap Up - 11 April 2008

Friday, April 11th, 2008

LocalPoint News:
Geo-Targeting Primer - Part 3 - Systems by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part One by Nick Berliner
Industry News:
All hell breaks loose at Microhoo
Conversation with the YPA’s Neg Norton
SubmitNet, Inc. Announced Geo Targeting as an Additional Service to Their Search Engine Marketing Platform
Study: 80-Percent Of Searches Are Informational, […]

Monday, April 7th, 2008

LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]

Weekly Wrap Up - 21 March 2008

Friday, March 21st, 2008

LocalPoint News:
SES - 2008 Retrospect by Jen Longtin
Session Review: Local Search: Are Partnerships the Key to Success? - by Libby Waldo
See What People Are Saying About Marchex’s Local Report -
by Ryan Fritzky
SES NYC 2008 - by Libby Waldo
Geo-Targeting Primer - Part I - Users - by Cameron Ferroni
Hot Off The Press: 2008 Perspectives on Local Online Advertising and Content […]

SES - 2008 Retrospect

Friday, March 21st, 2008

SES is winding down today, and as I read through blogs from search engine land, search engine gurus, Kelsey Group, etc I am pleased to see that the buzz of local is catching on.
We had a huge turnout at our booth this year, good enough to consider one of those big booths with water fountains, […]

Session Review: Local Search: Are Partnerships the Key to Success?

Wednesday, March 19th, 2008

Here at Search Engine Strategies, there was an interesting track put on by the Kelsey Group. One of the panels in particular was focused on the importance of partnerships when it comes to Local search.  The speakers for this track included:

Bruce Crair, President and Chief Operating Officer, Local.com
Justin Sanger, founder & president, LocalLaunch […]

The Death of The Book Has Been Greatly Exaggerated

Friday, December 14th, 2007

I’m sure many of you have read the Bill Gates quote from earlier this year predicting that yellow page usage by people under 50 will drop to near zero over the next five years (you can read the interview here , the actual quote is about 3/4ths of the way down the page). Was […]

Kelsey ILM Coverage: Localized E-Commerce

Saturday, December 1st, 2007

I have to say, I’m starting to feel like a broken record. In the e-commerce discussion a point that I keep hearing came up, yet again. Getting online marketing resources to local advertisers is a mind-boggling task. This panel discussion was about what, if any, is the need for local advertisers to […]

Kelsey ILM Coverage: Injecting Social into Local Media

Saturday, December 1st, 2007

Video is everywhere. Who hasn’t looked at a YouTube video in the past 48hours? But, making online videos and imaging available to local advertisers is no easy task. Just as it is difficult to get local advertisers to spend money on search marketing getting them to create videos or have videos created about […]

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