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« Previous EntriesMarchex Launches Next-Generation Local Advertising Platform
Wednesday, July 30th, 2008SEATTLE, WA - July 30, 2008 - Marchex, Inc. (NASDAQ: MCHX, MCHXP) a local search and advertising company, today announced that it has launched Marchex Connect 2.0, its next-generation local advertising platform. Marchex Connect 2.0 integrates three important advertising products: online advertising, call-based advertising and Business Profile Pages, which are fully trackable branded Web pages […]
Industry News - July 23, 2008
Wednesday, July 23rd, 20087 deadly myths of behavioral targeting
Targeting is the backbone of advertising — online and offline. It guides decisions throughout the entire campaign life cycle, from creative development to media placements and strategic planning to the overall marketing mix. Combining the tracking capabilities of the internet with the demographic data we all know and love, behavioral […]
Industry News: July 22, 2008
Tuesday, July 22nd, 2008Google Maps Walking Directions Now Live
Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users. For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and […]
Industry News: Tuesday, July 8, 2008
Tuesday, July 8th, 2008Nielsen Reports on TV, Internet and Mobile Usage among Americans
Mobile matures
The 411 on Web 2.0 Marketing
Nielsen Reports on TV, Internet and Mobile Usage among Americans
Screen time of the average American continues to increase, with TV users watching more TV than ever before (127 hrs, 15 min per month), while also spending 9% more time using […]
Wothwhile Reading from Greg Sterling
Thursday, June 19th, 2008
Greg Sterling has written a thought-provoking post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations.
Some excerpts to prompt you to click on the link:
Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market.
The Internet is fundamentally a research tool that […]
Your Ad Here – The Genesis of the Marchex Adhere Logo
Monday, June 16th, 2008The new logo for the Marchex Adhere product was developed in house by Marchex’s designer, Naomi Menahem.
Naomi speaks fluent French and Hebrew and studied art history at the Sorbonne.
In this post, Naomi discusses her work on the Marchex Adhere logo:
When you were sketching out the design for the new logo what words, ideas, images, symbols […]
Quick Questions – Ryan Fritzky – Product Marketing Manager
Monday, June 16th, 2008
Ryan was one of the drivers of the recent Marchex Adhere launch. Knowing how busy he is, I’ve asked him a few quick questions for today’s blog.
Why was the decision made to launch the combined product Marchex Adhere at this time?
The strategy behind launching Marchex Adhere was to make it easier for customers to take […]
Press Coverage of the Marchex Adhere Launch
Monday, June 9th, 2008Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]
SMX Advanced Seattle Recap
Sunday, June 8th, 2008SMX Advanced Seattle Recap
Search Marketing Expo just completed the anniversary show of their first conference, one year ago, on Seattle’s lovely waterfront convention center at Pier 66. Despite the unfavorable weather, the general reception of the event was very positive. Whether or not the topics discussed were actually advanced, or if the SEO sessions were […]
The History of Search
Tuesday, June 3rd, 2008Fast searches. How does that work anyway? I can search for books in Seattle on OpenList and return 281 businesses in 1.5 seconds. I can search commuter bike on Yahoo! Shopping and get 364 results nationwide in .25 seconds. That is nutso! How do they do that?
I mean just think if Ulysses had had the […]