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Thoughts on Microsoft’s Live Search Cashback

Thursday, May 22nd, 2008

Seattle Times technology reporter Benjamin J. Romano has written a good general article about how Microsoft’s new ad model aims to break Google’s grip. He’s written a brief summary of the playing field and included some thoughtful analysis.
I shopped the article around to some of the knowledge leaders here at Marchex. Here are some of […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

Best User Reviews Ever

Tuesday, April 29th, 2008

Last week, Marchex announced partnerships with six local content partners to add over five million user reviews and ratings to our over 150,000 local Web sites, including our primary hub, Openlist.com. This is huge as it further establishes Openlist.com as the premiere source for locally focused business listings, reviews and ratings. With our shiny new […]

Weekly Wrap Up - 25 April 2008

Friday, April 25th, 2008

LocalPoint News:
Is Video Going to Break the Internet? by Teri Foley
Marchex Local Content Partnerships by Ryan Fritzky
Industry News:
Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08
3 Factors that Limit Ad Networks
Improve your brand’s reputation with search
U.S. Interactive Classified and Vertical Advertising Revenues to Reach US$14.7 Billion by 2012, According to The Kelsey […]

Weekly Wrap Up - 18 April 2008

Friday, April 18th, 2008

LocalPoint News:
ad:tech SFO 2008 by Libby Waldo
Can Someone Help Me Find Something? by Cameron Ferroni
Locally Focused Web Site Tips for Connecting With Your Customers: Part Two by Nick Berliner
Industry News:
Small Business Owners - Not All the Same
Google Beats Forecasts With 30% Increase In Profit
March Radio Revenue Decline Worst Since 2001
Urban Mapping Launches Geotargeting Platform And Publisher Solution For […]

ad:tech SFO 2008

Thursday, April 17th, 2008

I just got back from ad:tech 2008. As always the floor was packed with a variety of advertisers and advertising solutions. During the show I attended an interesting session about the future of search. The panel included sales people from MSN and Google as well as representatives from Kodak. There […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part Two

Monday, April 14th, 2008

Last week, I identified five tips for fostering connections with visitors to your Web site and promised five more. Without further ado, here are five additional tips for adding local considerations to your Web site: 
6.  Provide a virtual tour of your store or restaurant. Letting people see inside your establishment before they get there breeds familiarity […]

Monday, April 7th, 2008

LocalPoint News:
Can Newspapers Be Saved? Part 2: Potential Solutions by John Keister
2008 Perspectives on the Local Internet - Excerpt 4 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 3 by Libby Waldo
Geo-Targeting Primer - Part 2 - Advertisers by Cameron Ferroni
Industry News:
Untapped Online Ad Revenue Opportunities Await Publishers
Kodak and Craigslist: A Tale of Two […]

2008 Perspectives on the Local Internet - Excerpt 4

Wednesday, April 2nd, 2008

Optimization (SEO) Tips That Will Help You Cash In On Local Search
For quite a while, local SEO advice consisted mainly of a recommendation to make sure your physical address was listed on your Web site. That’s a good idea, but it’s not enough today. Search engines are always improving how they digest and rank local […]

Weekly Wrap Up - 28 March 2008

Monday, March 31st, 2008

LocalPoint News:
 Can Newspapers Be Saved? by John Keister
Call-Based Advertising: A Key Extension to Local Search by Russell C. Horowitz
2008 Perspectives on the Local Internet - Excerpt 2 by Libby Waldo
2008 Perspectives on the Local Internet - Excerpt 1 by Libby Waldo
Local Search and Video: A Match Made in NYC by Matt McGee
Industry News:
Business Week Creates […]

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