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Industry News - Wednesday, June 18

Wednesday, June 18th, 2008

Flickr Founders Leave Yahoo!
Mark Cuban: Hulu revenues will surpass YouTube’s in 2009
Don’t Automatically Dismiss The Content Network!
Yahoo says mobile search service reaches 600 million  
Gunning for Google in Search 
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Flickr Founders Leave Yahoo!
by Brian Caulfield
Flickr co-founders Caterina Fake and Stewart Butterfield are the latest high-profile employees to leave Yahoo!. The husband-and-wife team is heading for the […]

Your Ad Here – The Genesis of the Marchex Adhere Logo

Monday, June 16th, 2008

The new logo for the Marchex Adhere product was developed in house by Marchex’s designer, Naomi Menahem.
Naomi speaks fluent French and Hebrew and studied art history at the Sorbonne.
In this post, Naomi discusses her work on the Marchex Adhere logo:
 
When you were sketching out the design for the new logo what words, ideas, images, symbols […]

Quick Questions – Ryan Fritzky – Product Marketing Manager

Monday, June 16th, 2008

 
Ryan was one of the drivers of the recent Marchex Adhere launch. Knowing how busy he is, I’ve asked him a few quick questions for today’s blog.
Why was the decision made to  launch the combined product Marchex Adhere at this time?
 
The strategy behind launching Marchex Adhere was to make it easier for customers to take […]

Press Coverage of the Marchex Adhere Launch

Monday, June 9th, 2008

Here’s a list of some of the e-ink out today regarding the new advertising channel, Marchex Adhere and the new marchex.com:
Coverage
ClickZ - Marchex Brings Ad Platforms Together
MediaPost - Marchex Takes On Google With Text Ad Network
SearchEngineLand- Marchex Creates AdHere: National-Local PPC Ad Network
Greg Sterling’s Screenwerk - Marchex Unveils ‘AdHere’ Network
SearchEngineWatch.com - Marchex Consolidates Ad Platforms
The Kelsey […]

A Marchex Milestone

Monday, June 9th, 2008

Today Marchex launched Marchex Adhere™. Marchex Adhere unites exclusive premium publisher distribution and local and search distribution under one brand – dramatically simplifying how the company works with its customers. Through Marchex Adhere, advertisers can not only build their brand awareness and reach consumers nationally, but they can also reach local consumers when they are making […]

The History of Search

Tuesday, June 3rd, 2008

Fast searches. How does that work anyway? I can search for books in Seattle on OpenList and return 281 businesses in 1.5 seconds. I can search commuter bike on Yahoo! Shopping and get 364 results nationwide in .25 seconds. That is nutso! How do they do that?
I mean just think if Ulysses had had the […]

Weekly Wrap Up - 9 May 2008

Friday, May 9th, 2008

Industry News:
WebVisible Software Platform Named 2008 Internet Product of the Year  by AeA
Targeted Advertising For Web Printouts: The ‘PrinterStitial’
Marchex Rises After Co. Beats Analysts’ 1Q Expectations
Google Gets Closer to a Mobile Future
Microsoft to Show New Search Tech This Month
Facebook Nabs Another Google Exec
Idearc Announces First Quarter 2008 Results
Microsoft Should Sideline Search, Focus on Strengths
Yellowbook Launches […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part Two

Monday, April 14th, 2008

Last week, I identified five tips for fostering connections with visitors to your Web site and promised five more. Without further ado, here are five additional tips for adding local considerations to your Web site: 
6.  Provide a virtual tour of your store or restaurant. Letting people see inside your establishment before they get there breeds familiarity […]

Locally Focused Web Site Tips for Connecting With Your Customers: Part One

Wednesday, April 9th, 2008

Locally focused online marketing and advertising is critical for businesses and web sites competing in the local marketplace. In the highly competitive local space, connecting with your customers will be the key for repeat business, word of mouth buzz, and increased sales. In this two part article, I’ve identified ten tips for making your web […]

Geo-Targeting Primer - Part I - Users

Monday, March 17th, 2008

Over the next few weeks I’m going to focus a little more on helping folks understand some of the key concepts around Local.  I’ll apologize up front to those of you who are already deeply steeped in the technical opportunities and challenges.  For those of you that aren’t, hopefully this will be helpful, as always, […]

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